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Search + SEO

Stay ahead of the SEO game - Algorithms, content strategy, signal noise, measurement, tools, and more

Are you the one who eats and sleeps Search or Data strategy for your company? There’s a number of offerings on the Digital Summit LA program to help you sharpen your skills.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, April 4

  • April 4
  • 8:30 am - 12:45 pm
  • Stage 2
  • Pre-Conference
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization

Day 2 Wednesday, April 5

  • April 5
  • 9:15 am - 9:45 am
  • Stage 3
  • The importance of Links to any SEO Campaign
  • How to Measure and Value Links
  • How to Create Trusted Content
  • How to Build Trusted Backlinks
  • How to Perform Broken Link Building
  • How to Harvest and Reap Competitor Backlinks
  • How to get Links and Social Shares through Creative Efforts
  • Tools which can Assist your Link Building
  • April 5
  • 11:00 am - 11:30 am
  • Stage 1
  • Perform deep content topic ideation to capture organic traffic
  • Shift your strategy to adopt agile methodologies
  • Use a Hub & Spoke content model
  • Understand why search engine optimization is more critical than ever
  • April 5
  • 11:45 am - 12:15 pm
  • Stage 3
  • Own your branded search engine results with a Google Knowledge Panel
  • Earn more search real estate and rich results using structured data
  • Help search engines better understand your website and content
  • Gain insight behind Google’s algorithm and apply SEO best practices
  • April 5
  • 1:40 pm - 2:10 pm
  • Stage 3
  • How to truly determine the ROI of campaigns
  • Use Remarketing to Generate Reviews
  • Find customer active on Yelp to avoid filters
  • Build custom landing pages for every campaign
  • Utilize a new approach based on user acquisition and SERP market share instead of worrying only about keyword rankings
  • April 5
  • 1:40 pm - 2:10 pm
  • Stage 2
  • White hat SEO strategies real brands can actually implement
  • Why your competitors are ranking pages with zero external backlinks
  • SEO skills every digital marketer needs to learn
  • What every PPC manager, developer, web designer, and business owner should know about SEO
  • Why brand search matters and how to protect it
  • Million dollar mistakes companies are making and how to avoid them
  • April 5
  • 2:20 pm - 2:50 pm
  • Stage 1
  • What changes Google has made that can make a material impact on your business goals.
  • How to strategically execute modern SEO
  • How to effectively measure SEO results for business impact
  • How to make the right SEO hire
  • How to find the right SEO partner
  • What tools your team should be using to do effective enterprise-level SEO

Join us at DS Los Angeles 2018

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