Lynda Palmer | Digital Summit Los Angeles

Lynda Palmer

E2B Program Director and Practitioner Faculty of Marketing
Pepperdine University
Lynda Palmer

A practitioner at heart, Lynda has spent many years straddling the academic and professional worlds. Lynda has been a faculty member at Pepperdine University for almost 30 years teaching graduate marketing in the MBA program as well as developing customized executive education programs for corporations. Lynda is also the Director of Pepperdine’s E2B™ program, a unique client based experiential learning program that connects MBA students with executives to address complex business issues. Her work with the E2B program has connected her with close to 700 businesses and their business challenges. Clients include emerging start-ups from Pepperdine’s Most Fundable Companies list like Gales which recently launched an antimicrobial shoe for the healthcare industry to large behemoths like Microsoft, Disney and the U.S. Army. Lynda’s teaching approach is driven by her extensive practitioner background working for many years as a senior account executive at a marketing agency serving a range of automotive and healthcare clients including Lexus, Toyota and Martin Luther King Hospital as well as small start-ups. Additionally, Lynda has worked directly as a strategic advisor to a number of start-up and midsized companies.