Ed Shimp is an award-winning YouTuber, writer, actor, producer, director, and educator with 35 years’ experience in storytelling. Ed’s first experience with marketing came as an actor, when he frequently had to interpret impenetrable writing for corporate films, audio, or advertisements. Frustrated with the state of the art, he became a freelance script doctor and corporate ghostwriter for Fortune 100 companies. Leveraging his BFA in acting, his MFA in directing, and years of research into writing and story structure, he has authored numerous books, plays, and poems. He’s been an adjunct professor on the college level and has tutored high school students as well as professionals. Ed also has worked extensively in the corporate world writing articles, blogs, brochures, and ad copy. He was the creator / writer / director for a B2B narrative podcast, The Retrofuturist Chronicles, which has won numerous marketing awards. Inspiring others to communicate better remains his enduring passion.