Using Social Media and Content to Build Your Personal Brand and Land Your Next Job

There’s a lot of chatter in the marketing world about using social media and content to generate leads and drive revenue for your company. But, what if you apply those same ideas and principles to your personal brand to help expand your career opportunities? In this session, we will explore case studies developing a personal brand through leveraging content and social media. If you feel like you’re stuck in your career and there’s no opportunity to breakthrough to the next level, this is a must-see session.

After this session, you’ll be able to:

  • Develop your personal brand positioning
  • Build a content strategy for your personal brand
  • Leverage social media to build your personal brand
  • Balance your personal brand with your professional responsibilities