The Shape of Ideation

We typically think of creativity as an external force that we don’t control or an artistic talent that we don’t have. We’ll prove to you that creativity is a procedural, programmable characteristic of problem solving, and show how you can learn to generate ideas in greater quantity and quality. This session is for digital marketers of any experience who want to learn how to generate ideas in greater quantity and quality.

After this session, you’ll be able to:

  • Dispel the myths surrounding creativity’s role in your everyday work
  • Understand and utilize your strongest problem-solving motivations to get more from yourself and your team
  • Develop a process to generate more and better ideas