The Opposite of Funny: Embrace the Negative to Create Hilarious Content

Oftentimes brands focus on the positives in creating their marketing content. But you don’t have to! Each individual brand needs to work on finding their own “path to laugh” in order to properly utilize humor to connect with new and existing audiences, and embracing the negatives can result in huge growth!

At the end of this session, you’ll be able to:

  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or product’s identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier