The Art of Risk: Why Experiments Are No Longer an Option for Growth

The largest, most successful brands in the world have all realized the same thing: A/B Testing is not just a strategy, it is THE strategy for growth. But why? To take advantage of the true power of controlled experiments we need to journey back 100 years, grasp the fundamental principles of risk, and make sense of the methods and rules behind the strongest decision making technique in the history of civilization.

After this session, you’ll be able to:

  • Understand the underlying statistical truths conveyed by digital experiments
  • Create a culture of experimentation across all aspects of your company, with or without a testing tool
  • Develop impactful test designs using experimentation frameworks to build a marketing model governed by science, not opinion