Reimaging, Rediscovering and Reinventing Your Brand through Storytelling

Storytelling has become one of the most useful tools at a brand’s disposal to capture the imagination. In this interactive session, attendees will learn through a case study format how a company that has been in business for 36 years is trying to create relevancy through storytelling, while simultaneously balancing how to speak to a younger demographic while nurturing its existing customer base. Shared in this session will be progress and best practices made in the areas of:

  • Keeping your brand’s look and feel / identity fresh
  • Developing winning content strategies that are more conversational
  • Creating video content to share your ‘why’