Unlock the Impact & Influence of Gen Z

Gen Z will soon make up 30% of the global workforce. This generation is redefining what it means to be professional, demanding employers meet them where they are. In this session, LinkedIn COO Dan Shapero will share considerations for leading and engaging this next generation of professionals. Dan will provide insights based on LinkedIn’s platform data to help other business leaders understand why they should actively engage with their Gen Z colleagues (and where they might even learn a thing or two from them). Understanding their approach to networking and skills development — plus learning who they go to for career advice — will help business leaders unlock the creativity and value that this generation of employees can bring to teams.

After this session, you’ll be able to:

  • Describe the intricacies of how Gen Z likes to consume information and content (Gen Z gets their information in new ways that marketers must be cognizant of when formulating campaigns)
  • Understand the importance of skills development for Gen Z employees and the new opportunities they could unlock for your business
  • Conceptualize the values most important to the newest generation of professionals and ensure your company is actively listening to and meeting these needs in order to retain talent

This session is for leaders who want to understand the intricacies and importance of listening to their Gen Z colleagues in order to prepare their organizations for the increasingly digital future of work.