Make Your Buyer Your Content Hero

And every marketer needs to tell the hero’s story so that the newest person on the journey path can see themselves as the hero. This entails meeting the hero at their point on the journey—adapting to their specific needs in the organization. People learn best by example, and through many different mediums, so meet your buyer where they are in their journey and help them complete their own hero’s journey.

After this session, you’ll be able to:

  • Determine who is the hero in your story
  • Create the Hero’s Journey with your content
  • Develop content that helps your hero tell their own story
  • Reach new audiences in your Hero’s circle of friends