Make FOMO Part of Your Content Strategy

Today’s online audiences are conditioned to say yes to every experience and every opportunity — not because they want to, but because they’re afraid to say no. Blame the millennials if you want, but the fear of missing out impacts audiences of all ages. What if you could harness this fear for good and leverage it to own critical moments?

In this program, you will learn from Lauren Teague, the original voice behind @PGATOUR social media, as she recounts her experiences from inside the ropes of golf’s premier events, and lessons of how real-time content is produced in real life to drive FOMO in online audiences. She’ll demonstrate how real-time marketing doesn’t afford the luxury of time, abundant resources, or an array of tools.

You will learn why committing to your audience’s experience and using cohesive storytelling creates “can’t miss” content that has your audience engaging in real-time as a result of their FOMO. Leave the session with the keys to planning and rehearsing content, so you can be ready to go live in the moments when every minute counts.

After this session, you’ll be able to:

  • Leverage the power of social content and social experience
  • Scale a team of one to many for live content coverage
  • Select content channels that reach your target audience
  • Plan your content playbook for intriguing storytelling from any moment