Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

Looking at how market-leading brands handle their branding, marketing and advertising campaigns you would think that to be a successful company you have to have a huge paid media budget, multiple agencies working on your behalf and a celebrity endorsement or two to capture consumers’ attention. The truth is that by deliberately and strategically breaking the rules or conventions of your own industry you can differentiate your brand, find new consumer segments, optimize your marketing spend and drive more meaningful engagements.

At the end of this session, you’ll be able to:

  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Use tangible ways to apply challenger thinking to your brand and marketing strategy
  • Replicate examples of brands breaking the rules and hacking the system to drive growth