How to Use Purpose and Social Responsibility to Drive Conversion

You can quickly promo your way out of business. In a world gone Amazonian, how do you keep up? In this session, you will learn how to leverage your brand differentiators and company purpose to help drive customers to buy. If you’re a UXer or digital marketer looking to differentiate your site from the masses, join us for this session.

After this session, you’ll be able to:

  • Lead your team to clearly identify your brand purpose
  • Determine how your purpose aligns with your customers’ interests and needs
  • Create experiences that highlight your brand value and drive customers to buy