How to Tell Stories in a Mobile Feed
In this session you will discover how to develop stories that have an impact in the mobile feed. We’ll share the keys to successful storytelling based on examples from over 100 brands worldwide. If you work on your brand’s social and digital content in creation and content strategy development this presentation is for you.
At the end of this session, you’ll be able to:
- Build storytelling strategies for the mobile feed
- Implement principles of good mobile storytelling
- Use creative guidelines to capture attention