How to Create a Modern Acquisition Marketing Machine
Successful brands know how to bring consumers into their world: They communicate across marketing channels to meet customers where they are, creating campaigns suited to each platform. They also work with relatable influencers to amplify the brand message and create consumer-friendly feedback loops, acting on resulting data. This session will break down these acquisition strategies.
After this session, you’ll be able to:
- Leverage customer data to enhance personalization
- Marry quantitative big data with qualitative feedback from customers
- Understand the rapid evolution of influencers and best practices in 2019