Hacking the Facebook Algorithm

This session will deconstruct the Facebook algorithm in an easy to understand way. It will cover your bidding, creative type, CTR, ad placement, quality scores, engagement levels, and much more. Showing piece by piece how it works and how to take advantage of it using specific actionable items that work for anything you promote on Facebook or Instagram. This speech is beneficial for anyone in any industry running Facebook or Instagram ads.

After this session, you’ll be able to:

  • Understand the importance of timing, when to start your campaigns and when not to.
  • Know how to use manual bidding to remove other people out of the auction, to lower your cost per conversion
  • Hack the algorithm in 10 different ways to ultimately increase your ROI