What’s the Story? Amplifying Equitable Brand Messaging

It’s not enough to just tell an exciting brand story. With intentionality, brand marketers and storytellers can reach broader and more diverse audiences by infusing equity into their messaging and digging deeper into the lived experiences of different identities. This session will provide you with a practical approach to inclusive storytelling and brand differentiation, and help you create marketing strategies that prioritize equitable concepts.

After this session, you’ll be able to:

  • Apply key concepts of equity for audiences in your marketing and branding strategy
  • Glean effective tactics from brand campaigns that are “doing it well”
  • Implement practical strategies to differentiate your marketing strategy towards inclusivity

This session is for any digital marketer that wants to understand how to reach broader audiences with a focus on inclusion and equity.