Enhance Your Mobile strategy with Audio
Today, 81% of Americans own smartphones and smartphones make up the majority of their media consumption. But it might surprise you that audio is the most-used media on mobile – more than video and social media. Learn how consumers behave in today’s audio landscape and create strategies to effectively connect with them. This session is for digital marketers interested in learning about changes in the audio landscape and how audio can help expand their mobile marketing strategy.
After this session, you’ll be able to:
- Learn the growth trends in mobile listening and its impact on your marketing strategy
- Incorporate audio into your mobile strategy by understanding where consumers are listening and what they are listening to
- Apply effective tactics to share brand messages in audio