Digital Content Lessons From a Fyre Festival Attendee

It was supposed to be Coachella in the keys, a Burning Man in the Bahamas. Fyre Festival turned out to be an epic dumpster fire. It was also one of the best digital marketing campaigns ever, and offered valuable insights on utilizing social media to reach consumers. This session will provide you with a better understanding of the tools and strategies needed to create compelling content without spending millions on yachts and supermodels.

At the end of this session, you’ll be able to:

  • Utilize a variety of tools and apps to plan, create, and distribute content that your audience will engage with
  • Effectively integrate influencers in your marketing campaigns without breaking the bank
  • Avoid platform pitfalls and successfully reach your audience across the right channels