Crafting Content for a New Generation: Gen Z

After years of marketers speaking about millennials, Gen Z is now the generation on the tip everyone’s tongues. The problem? No one can agree what age Gen Zers are or what sets them apart as consumers of brands and content.

After this session you’ll be able to:

  • Define Gen Z and point to the biggest differences between this cohort and millennials
  • Tailor your content strategy (channel mix and content themes) to Gen Z consumers
  • Speak to best-in-class examples of content creation for/marketing to Gen Z and apply these learnings to your industry