Growth by Content: Driving Massive Traffic Without a Big Budget
It’s a lot easier to scale traffic when you have a big budget at your disposal, and existing brand recognition to piggyback off of, but what happens when you’re either starting from scratch, or don’t have massive amounts of investment money that you can rely on? In this session, you’ll discover, the story of how Venngage went from 0 to 300k monthly blog visits, as well as all the wins and loses the company faced along the way.
At the end of this session, you’ll be able to:
- Build a high-impact strategy that requires little to no ad spend budget
- Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once
- Start thinking about hitting multiple acquisition goals without putting in as much work
- Know which metrics to measure for content engagement, and why it’s crucial to scaling your traffic