Conversational Marketing Tactics: Reach Consumers on Messaging Apps

Conversation is at the heart of all relationships. And with the continued growth of messaging apps—including the rising number of people messaging businesses—it’s never been even more true. Every day, more people message businesses to ask questions, get help and even transact. During this session, attendees will learn how to incorporate conversation into their marketing plans and execute on messaging apps like Messenger, WhatsApp and others.

After this session, you’ll be able to:

  • Include conversation and messaging apps across a variety of marketing strategies, including awareness, consideration, lead generation, commerce and customer care
  • Build your messaging presence—whether it’s live chat, automated or both—through both first and third-party tools and services
  • Implement best practices for messaging experiences—from campaign development to chat content to strategies for re-engaging customers