Content and Chaos: Diary of a News Marketer

Get an in-depth view of The Wall Street Journal’s content marketing strategy as you see how art & science is utilized to drive campaigns against a backdrop of global discord, and learn how you can integrate similar strategies in your own program. This session is for marketing strategists that want a deeper view of content marketing and want to see how it has been executed by a company who has content at its core. Also, hardcore news junkies.

After this session, you’ll be able to:

• See how content can play a crucial role in omnichannel campaign strategy and adapt to many mediums
• Understand the best practices from all the major platform partners like Facebook, Twitter, Snapchat and LinkedIn
• Take away different creative techniques that draw stickiness from seemingly dull content