Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate

By leveraging the six pillars of contagious content to create a viral social campaign, #RedCapeNation, Istation transformed itself into an emotional brand. The successful efforts led to an active, strong community called Red Cape Nation and has significantly impacted other areas of the company. This session will explain how you can apply similar tactics from #RedCapeNation and develop aspirational content that engages audiences and builds a long-term marketing strategy.

After this session, you will be able to:

  • Understand what marketing elements turn ordinary campaigns into contagious collateral
  • Use psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories