Cause Marketing Strategies that Build Business and Communities

Today’s consumers give their loyalty, wallets and social support to businesses that build giving into their growth strategy. With this shift comes a growing appetite for content and activations that do social good. In this session, you’ll learn how you can create campaigns, content and stories that connect with a socially-aware audience.

After this session you’ll be able to:

• Understand how consumer-focused giving activations build brand preference and sales
• Create campaigns, content and stories that connect with a socially-aware audience
• Apply digital and mass marketing strategies to target and engage audiences