#BrandTwitter: Become Worth Following on Twitter

Twitter is where people go to see what’s happening from sports to politics to gaming and entertainment. In fact, it’s now commonplace to refer to specific communities and events as “______ Twitter”, as in “NBA Twitter” or “Award Show Twitter”. Surprisingly, “Brand Twitter” has recently emerged as a mainstream conversation thanks to a growing cohort of savvy brands. Brands who are gaining (and keeping) attention for taking an ultra-humanlike approach to their marketing.

After this session, you’ll be able to:

  • Apply conversational tactics to leverage this popular trend
  • Learn best practices of how the best brands pull off this great feat of human connection online
  • Craft content that is worth sharing by using a few simple principles