Beyond the Shopping Cart: How Walmart Uses its Brand Values to Reconnect

Walmart’s Corporate Affairs team is not only responsible for customers in its shopping aisles, but also for facilitating conversations related to business issues like sustainability and the workforce. Through Walmart’s unique, long-standing collaboration with creative agency Omelet, they are able to embed core brand values into each of these conversations. In this presentation, we’ll unpack the nuances of their holistic, customized approach and share how their relationship generates great results through brand journalism and entertainment by brands.

After this session, you’ll be able to:

  • Understand why creating content consistent with brand values resonates with consumers
  • Engage in a modern brand/agency relationship using agile, and non-traditional collaboration for more creative brand experiences
  • Replicate examples such as the Outside the Box podcast, a cross of brand journalism and branded entertainment