Using Social Intelligence to Drive Audience First Marketing Strategy
While most companies have embraced social as a source of customer intelligence, few have figured out how to excel in this area. In this session, learn how Visa has drastically changed their marketing strategy for small business owners, the affluent, and developers based on what they learned from their social listening and intelligence practice. We’ll talk about social intelligence case studies and lessons learned from them.
After this session, you’ll be able to:
- Disrupt and optimize your social strategy to better understand your target audiences
- Understand when social intelligence is relevant and what value it can deliver
- Replicate how Visa is leveraging social data to make more informed business decisions