The term ‘storytelling’ has become an agency buzzword of late. From creative shops to marketers, it seems everyone is a storyteller these days. And the fact is, they’re right, but that doesn’t mean anyone will listen. This session will define how to build brand stories worth sharing, it will lay out the structure of story narratively and commercially, and use real-world examples to show how each story component is used to build an emotional bridge between brand and consumer.
After this session, you’ll be able to:
- Understand the structure that all good stories must have to resonate
- Apply that structure to brand development and marketing
- Take away tips on how to build stronger, human-centric stories
- Build stories worth sharing