In today’s ever evolving tech environment and hyped-up media coverage, it can be difficult to decipher between a passing trend and a powerful innovation. The key is to think about real, persistent problems that the customer faces and innovate or die…in a way that advances your business goals. In this session, Scott Emmons will discuss how Neiman Marcus is doing this and provide real world examples of their efforts.
At the end of this session, you’ll be able to:
- Understand the key ingredients and see examples of successful innovation projects
- Evaluate your consumer-facing technology stack
- Develop practices to constantly discover and infuse innovation nto your business strategy
- Measure the ROI of current and prospective tech investments driving innovation in your business