Music is a challenging world for marketers, from rights issues, to working with artists, to telling authentic stories. But it doesn’t have to be. Music can be one of the most impactful ways to reach consumers across many different touch points – from live events, to content, to media. This session will take fans (the audience) through how to think about leveraging music to achieve your marketing goals, how to avoid the various minefields along the way, and how to make the most of beats, rhymes, and marketing.

After this session, you’ll be able to:

  • Think strategically about a music marketing program
  • Structure an artist deal to deliver against your goals
  • Understand how to avoid your music licensing costs spiraling out of control.