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Agenda

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Day 1 Tuesday, April 10

Intensive AM Workshops

Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • April 10
  • 8:30 am - 12:30 pm
  • Stage 2
  • AM Workshop
  • Stay ahead of Google updates and prepare for SEO of today and tomorrow
  • List common technical problems that plague sites and how to fix them
  • Use persona data to attract targeted traffic
  • Take keyword research to a deeper level, including uncovering search intent
  • Build a search-engine friendly website structure
  • Get the most out of mobile and voice queries
  • Develop a content strategy based upon topical density that drives traffic
  • Identify high quality backlink opportunities
  • Put it all together— Create a customized, step-by-step SEO plan to get results
  • Use checklists, benchmarks and workflows to get your SEO work done
  • Report results and initiatives to key decision makers within the organization
  • April 10
  • 8:30 am - 12:30 pm
  • Stage 1
  • AM Workshop
  • Understand why it’s vital to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Amplify your content to your audience in a way that encourages engagement and customer journey progression
  • Combine and leverage traditional and digital marketing to work better together
  • April 10
  • 2:30 pm - 3:00 pm
  • Stage 2
  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • April 10
  • 3:15 pm - 3:45 pm
  • Stage 2
  • Understand what it takes to survive and thrive as a customer-obsessed business
  • Develop a data-rich game plan to track your audience’s digital footprint
  • Personalize the customer experience like a boss
  • April 10
  • 3:15 pm - 3:45 pm
  • Stage 3
  • Develop a deeper appreciation for the thoughtfulness that should go into the design and marketing of an IoT experience.
  • Leverage traditional UX/CX research techniques to gather market data relevant to the IoT consumer experience
  • Add more agile design and marketing techniques for marketing and marketing IOT products/experiences
  • April 10
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Define how Google looks at content purpose
  • Understand why user satisfaction should be central to your content strategy
  • Research your customers’ needs with satisfaction in mind
  • Create content that satisfies
  • Minimize friction in presenting your content
  • April 10
  • 4:00 pm - 4:30 pm
  • Stage 3
  • Learn simple new design and content tweaks to maximize engagement in your email campaigns
  • Use the latest tips for automating your messages so they get noticed by the right people at the right time
  • Understand the key results to analyze so that you can iterate and improve your results as you go
  • April 10
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Learn simple new design and content tweaks to maximize engagement in your email campaigns
  • Use the latest tips for automating your messages so they get noticed by the right people at the right time
  • Understand the key results to analyze so that you can iterate and improve your results as you go
  • April 10
  • 4:45 pm - 5:15 pm
  • Stage 2
  • Create impactful new marketing strategies that integrates all elements of your customer engagement and customer interactions spectrum
  • Identify new measurements to utilize to determine return-on-investment for new engagement platforms
  • Adeptly determine when to make changes to your strategies to account for new, emerging technologies
  • April 10
  • 5:15 pm - 6:15 pm

Opening Reception

Day 2 Wednesday, April 11

  • April 11
  • 8:30 am - 9:00 am
  • Stage 1
  • Understand the relationship between your brand positioning and organizational culture
  • Determine what your customer data reveals about how customers view your brand
  • Do what it takes to shift your brand position for good
  • Employ new tips to build a global community with social media
  • April 11
  • 9:15 am - 9:45 am
  • Stage 2
  • Assess the state of computational approaches to emotional sensing in both hardware and software modalities.
  • Better understand the scientific complexities of measuring human emotion.
  • Develop a perspective on computational approaches to emotional sensing.
  • Build a concrete action plan for integrating emotional intelligence into your marketing strategies
  • April 11
  • 10:00 am - 10:30 am
  • Stage 1
  • Understand why the Bee is such an important framework for your marketing decisions
  • Take the Beyoncé approach to your marketing efforts
  • Approach how you keep you and your organization aligned to your customer's needs, and
  • Enjoy some of Sasha Fierce's favorite jams along the way
  • April 11
  • 10:00 am - 10:30 am
  • Stage 2
  • Implement and track advanced engagement metrics in your marketing and CX
  • Discover and analyze new data in Google Analytics that will move the needle
  • Add enriched data code snippets to improve SERP results and CTR
  • April 11
  • 10:00 am - 10:30 am
  • Stage 3
  • How to create dynamic, targeted, predictive & measurable experiences
  • Discussion about the shifting focus from campaigns to content marketing
  • New approaches to experience creation that are cheaper, faster, and more impactful.
  • April 11
  • 11:00 am - 11:30 am
  • Stage 1
  • Diagnose common problems that can hurt your search rankings
  • Prioritize technical fixes based on the level of impact on the website
  • Communicate technical implementations to both the marketing and IT teams
  • Identify areas of quick wins

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