After this session, you’ll be able to:

• Understand four core sources of creativity in marketing
• Uncover the most impactful questions to develop creative ideas
• Use sound and silence to fuel your marketing
• Implement daily habits that improve your creativity
• Practice brainstorming techniques to use with your team

After this session, you’ll be able to:

• Build meaningful customer relationships based on trust
• Adopt privacy-forward strategies to deliver reach, measurement and campaign optimization across audiences without the reliance on cookies
• Identify the pragmatic approaches to creating a content strategy that enables competitive advantage

After this session, you’ll be able to:

• Use process, data and insights to drive your content strategy
• Implement social listening to optimize content curation and output
• Define and defend social KPIs to key stakeholders

After this session, you’ll be able to:

• Apply key concepts of equity for audiences in your marketing and branding strategy
• Glean effective tactics from brand campaigns that are “doing it well”
• Implement practical strategies to differentiate your marketing strategy towards inclusivity

This session is for any digital marketer that wants to understand how to reach broader audiences with a focus on inclusion and equity.

After this session you’ll be able to:

• Place your digital ads directly in front of your competitor’s digital advertising efforts
• Understand how to leverage tools that’ll give you instant competitor insights
• Outrank your competitor’s highest driving traffic keywords

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
• Develop industry-leading strategies for engaging customers as a “marketing savage”
• Create content that converts without going for the sale right away
• Know how to use TikTok effectively to build community and brand awareness
• Implement best practices from notable organizations, including Wendy’s and others

After this session, you’ll be able to:

• Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
• Apply the three key brand components that provoke the prospect to have a conversation
• Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy

After this session, you’ll be able to:

• Determine where to focus your efforts to get the most bang for your ROI buck
• Adapt to recent changes in SEO and what Google expects from businesses today
• Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

The session is for experienced digital marketers who want to get to the core of an efficient SEO strategy for optimum success.

After this session, you’ll be able to:

• Identify new uses for audio throughout your marketing mix
• Effectively use audio to build new audiences and better engage with current audiences
• Define and defend audio KPIs to key stakeholders

After this session, you’ll be able to:

• Adapt to the recent Google changes to position your strategy ahead of the evolving algorithm (and the competition)
• Perform a strategic and action-oriented SEO audit to prioritize your content, UX, backlink, and technical strategies
• Identify and focus on the 20% of the strategies that will drive 80% business results to develop a winning SEO Roadmap
• Upgrade your SEO game by learning the latest advanced strategies from the trenches

After this session, you’ll be able to:

• Plan a high-impact eCommerce campaign strategy
• Deliver engaging content that converts
• Apply tips for eCommerce production execution: video, photography, CGI and post-production
• Meet consumer expectations and determine what the online consumer experience should look like
• Understand the Evolution of the Marketing Matrix; putting it all together

After this session you’ll be able to:

• Identify the current goals and priorities top business leaders should be focusing on
• Apply insights to develop your brand editorial calendar, prioritizing topics of most value to the c-suite
• Prove the value of cross-platform storytelling

This session is geared toward brand, content and data marketing leaders who lead strategy and growth for SMB – enterprise level companies.

After this session, you’ll be able to:

• Understand how the most successful marketing strategies are rooted in editorial storytelling, and the six strategic questions you should be asking to take a similar approach
• Tap into an editorial mindset, and understand what that means given constraints on budget and resources
• Determine the appropriate distribution channels for your company, and grasp what visual content should go where for the most impact

After this session, you’ll be able to:

• Implement inclusion in your daily marketing work
• Win with new and existing customers through a marketing strategy that is truly inclusive
• Clearly define inclusive marketing and its impact on your business outcomes

After this session, you’ll be able to:

• Understand the recent changes by Google and how to be compliant with these new standards
• Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
• Improve your overall user experience and core vitals to thrive with the ongoing Page Experience Update

This presentation is aimed at business owners or marketing professionals with several years of experience in Search Engine Optimization who are looking to compete with large companies without the large budget.

After this session, you’ll be able to:

• Understand the size of the US market and who you should partner with
• Implement 5 key tactics marketers and companies must take to win in digital marketing
• Determine where the most attractive opportunities are (including channels, marketplaces and geographies)

After this session, you’ll be able to:

• Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
• Replicate examples from some of the most successful brands to master the key principles of website persuasion
• Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
• Use content to position your brand as a trusted authority in your field to reduce friction

After this session, you’ll be able to:

• Describe the intricacies of how Gen Z likes to consume information and content (Gen Z gets their information in new ways that marketers must be cognizant of when formulating campaigns)
• Understand the importance of skills development for Gen Z employees and the new opportunities they could unlock for your business
• Conceptualize the values most important to the newest generation of professionals and ensure your company is actively listening to and meeting these needs in order to retain talent

This session is for leaders who want to understand the intricacies and importance of listening to their Gen Z colleagues in order to prepare their organizations for the increasingly digital future of work.

After this session, you’ll be able to:

• Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
• Learn best practices for elevating your use of Stories
• Determine how to measure the success of Stories content

After this session, you’ll be able to:

• Leverage effective post-pandemic marketing strategies
• Apply innovative tactics for marketing in the metaverse
• Successfully take your brand from Web 2.0 to Web 3.0

After this session, you’ll be able to:

• Identify if a Headless website is the right solution for your marketing needs
• Understand how Headless websites are built and action steps to take for its execution
• Implement best practices to take advantage of Headless CMS benefits

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Create a GA4 migration plan for your organization
• Ensure that your GA4 property mirrors much of what you currently measure in Universal Analytics
• Archive your historical Universal Analytics for future access

After this session, you’ll be able to:

• Better understand the market trends shifting to the cloud and the benefits, and determine if cloud-driven content is right for your business
• Build a cloud checklist to evaluate technology that’s suited for your needs
• Develop more authentic content experiences for your audience, based on proven tactics of cloud-based use cases”

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify simple starting points on how to create memorable social moments
• Create targeted videos for the specific intention of sparking conversation
• Define your conversational personality in order to maximize fast growth
• Recognize holes in your competitions conversation in order to capitalize on their moments

Who should attend? This session is for digital marketers and content creation managers looking to gain an edge on their competition on video based social media outlets.

Brands need to stand out and build trust in today’s noisy world. But instead of using our words, we fiddle over fonts and diddle over design.

Brand voice matters. In this high-energy talk, the world’s first Chief Content Officer Ann Handley will teach you:

• To supercharge your voice,
• How your skills matter to your brand, and
• The real key to standing out in the monsoon of Marketing.

Don’t miss this talk, which will give you renewed vigor for Marketing & your own voice.

After this session, you’ll be able to:

• Understand what your adjusted marketing budget should look like in 2023
• Evaluate content suggestions you can use for the new user’s journey
• Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
• Reframe your thinking to engage better with consumers

After this session, you’ll be able to:

• Turn your current content strategy into a scalable model
• Determine what you can automate or outsource without sacrificing quality or results
• Easily manage large content teams and high-volume initiatives

This session is for experienced content marketers who are ready to “level-up” their current reach by creating high-volume, high-quality content.

After this session, you’ll be able to:

• Work more closely with product partners on the product marketing roadmap
• Explain a product strategy and a product vision and make improved marketing decisions
• Approach strategy and vision in an iterative product or a “”zero to 1″” product

Who should attend? Marketers who want to form beneficial partnerships with their product team should attend this talk. If you don’t have a product team, you’ll learn how to bootstrap product strategy and vision in your marketing.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

After this session, you’ll be able to:

• Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
• Maximize ROI through negotiations
• Effectively leverage influencer-generated content across channels
• Manage expectations about what an influencer program can and can’t deliver

After this session, you’ll be able to:

• Understand how companies, from startups to fortune 1000, benefited from university collaborations
• Gain insight on how to approach collaborating with a university
• Identify local universities and business partners that can connect you to MBA students to bring a fresh perspective to your marketing

Who should attend? This session is for marketers who are interested into tapping into a hotbed of talent to help infuse new ideas into their marketing strategies.

After this session, you’ll be able to:

• Create content guidelines by analyzing what performs best
• Ideate and create content with both your audience and Google in mind
• Rank your content on the first page with a proven strategy for any business vertical

After this session you’ll be able to:

• Understand how consumer-focused giving activations build brand preference and sales
• Create campaigns, content and stories that connect with a socially-aware audience
• Apply digital and mass marketing strategies to target and engage audiences

After this session, you’ll be able to:

• Understand how technology and advertising have played a role in perpetuating sonic color lines
• Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
• Implement best practices that will result in a more sonically diverse expression of your brand

After this session, you’ll be able to:

• Identify how emotion impacts micro conversions along your customers’ journey
• Implement a customer feedback strategy that goes beyond the NPS
• Adjust customer engagements based on feedback

After this session you’ll be able to:

• Build a blueprint to your brand’s marketing strategy
• Learn simple, effective tools to reward your most loyal customers
• Implement out of the box, creative marketing strategies to reach your target audience

After this session, you’ll be able to:

• Manage a robust marketing strategy using the 3 pillars of marketing
• Use proven tactics to attract and retain loyal customers
• Quickly assess what is working and what is not in your marketing plan
• Maximize the returns on your marketing spend