Agenda | Digital Summit Los Angeles

Agenda

These great sessions have been confirmed so far, with more on the way. Keep checking back for updates!

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Day 1 Monday, October 03

8:30am - 12:30pm

Advanced Storytelling for Marketers: How to Tell Your Story that Achieves Quantifiable Results

Masterclass
  • Ginger Shimp, SAP
  • Ed Shimp, Writer, Narrator, Video Creator
  • Ginger Shimp
  • Ed Shimp

In this Masterclass we will discuss:

  • Rhetoric – The art of effective communication
  • The Socratic Method – You cannot teach, but you can persuade people to learn
  • Plato’s Cave – You sell products, but you market ideas
  • Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories

Who should attend? This session is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey, and insight into how to measure the effectiveness and results of their campaigns.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Storytelling

Building the Brand Trifecta: Develop the Three Key Messaging Components that Wins More Work

Masterclass
  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

At the end of this Masterclass, you’ll be able to:

  • Hone in on your brand’s personality and tone of voice, so that your message authentically sounds and seems like you
  • Define what “ideal” looks like for your target audiences and uncover the bottom-line heart pain you solve for each
  • Develop the three key brand messaging components that provoke the prospect to want to have a conversation with you
  • Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy

Who should attend? This session is for marketing leaders who have direct responsibility for developing and implementing a brand strategy in alignment with their organization’s sales and marketing goals.

Included with Platinum Passes, upgrade required for Main Event Passes
  • Branding

Customer Experience: Turning Every Customer into a Hero for Treasure and Glory

Masterclass
  • Michelle Stinson Ross, Feelalytics
  • Michelle Stinson Ross

At the end of this Masterclass, you’ll be able to:

  • Build and use customer personas for more than new content creation
  • Flip the script on the customer journey as we’ve known it to help customers meet their objectives and drive your sales and revenue
  • Ask the right questions at the right moments to understand what’s driving the behaviors you’ve tracked in analytics for decades

Included with Platinum Passes, upgrade required for Main Event Passes
  • Customer Experience

1:15pm - 2:15pm

Building Creative Habits That Lead to Better Marketing

Keynote
  • Jenny Haggard, Spotify
  • Michael Albanese, Comedian, Writer & Producer
  • Jenny Haggard
  • Michael Albanese

After this session, you’ll be able to:

  • Understand four core sources of creativity in marketing
  • Uncover the most impactful questions to develop creative ideas
  • Use sound and silence to fuel your marketing
  • Implement daily habits that improve your creativity
  • Practice brainstorming techniques to use with your team

  • Creativity
  • Voice / AR / VR

2:30pm - 3:00pm

Choosing Wisely: How to Better Approach Life’s Biggest Decisions

  • Jenny Haggard, Spotify
  • Kate DiLeo, Kate DiLeo Branding
  • Jenny Haggard
  • Kate DiLeo

Future-Proof Your Content Marketing

  • Robert Rose, Content Marketing Institute
  • Robert Rose

After this session, you’ll be able to:

  • Build meaningful customer relationships based on trust
  • Adopt privacy-forward strategies to deliver reach, measurement and campaign optimization across audiences without the reliance on cookies
  • Identify the pragmatic approaches to creating a content strategy that enables competitive advantage

  • Content Marketing
  • Strategy

Proven Strategies for Data-Driven Social Content

  • Ericka Kurtz, Twitter
  • Ericka Kurtz

After this session, you’ll be able to:

  • Use process, data and insights to drive your content strategy
  • Implement social listening to optimize content curation and output
  • Define and defend social KPIs to key stakeholders

  • Content Marketing
  • Social Media

3:15pm - 3:45pm

What’s the Story? Amplifying Equitable Brand Messaging

  • Cherise Bernard, McCann New York
  • Cherise Bernard

After this session, you’ll be able to:

  • Apply key concepts of equity for audiences in your marketing and branding strategy
  • Glean effective tactics from brand campaigns that are “doing it well”
  • Implement practical strategies to differentiate your marketing strategy towards inclusivity

This session is for any digital marketer that wants to understand how to reach broader audiences with a focus on inclusion and equity.

  • Branding
  • Diversity & Inclusion
  • Inclusive Marketing
  • Storytelling

5 Digital Hacks To Steal Your Competitor’s Traffic

Presented by Media Shark
  • Joey Lowery, Media Shark
  • Joey Lowery

After this session you’ll be able to:

  • Place your digital ads directly in front of your competitor’s digital advertising efforts
  • Understand how to leverage tools that’ll give you instant competitor insights
  • Outrank your competitor’s highest driving traffic keywords

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Digital Ads

Boost Consumer Engagement on Social in a Post-Pandemic Society

  • Carlos Gil, Bestselling Author & NFT Advisor
  • Carlos Gil

After this session, you’ll be able to:

  • Apply framework to help you reclaim organic engagement in today’s noisy, algorithm-driven ecosystem
  • Develop industry-leading strategies for engaging customers as a “marketing savage”
  • Create content that converts without going for the sale right away
  • Know how to use TikTok effectively to build community and brand awareness
  • Implement best practices from notable organizations, including Wendy’s and others

  • Customer Engagement
  • Social Media

4:00pm - 4:30pm

Building the Brand Trifecta: Develop the 3 Key Messaging Components of a Brand that Wins More Work

  • Kate DiLeo, Kate DiLeo Branding
  • Kate DiLeo

After this session, you’ll be able to:

  • Implement best practices for developing a strong brand that truly creates the path of least resistance to revenue for your company
  • Apply the three key brand components that provoke the prospect to have a conversation
  • Clarify how to organize your brand message for getting more prospects to the table, more users who click, and more customers who buy

  • Branding

Quick SEO Content Hacks (That Aren’t Shady) For Faster Rankings

  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Determine where to focus your efforts to get the most bang for your ROI buck
  • Adapt to recent changes in SEO and what Google expects from businesses today
  • Apply hyper-focused SEO strategies that not only generate traffic but increase conversions

The session is for experienced digital marketers who want to get to the core of an efficient SEO strategy for optimum success.

  • SEO & Search

Can You Hear Me Now? Incorporating Audio Into Your Marketing Plan

  • Ginger Shimp, SAP
  • Ginger Shimp

After this session, you’ll be able to:

  • Identify new uses for audio throughout your marketing mix
  • Effectively use audio to build new audiences and better engage with current audiences
  • Define and defend audio KPIs to key stakeholders

  • Audio

4:30pm - 5:30pm

Opening Reception

Day 2 Tuesday, October 04

8:30am - 9:00am

The World’s Greatest SEO Audit: Transformative Strategies to Futureproof your Success

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Adapt to the recent Google changes to position your strategy ahead of the evolving algorithm (and the competition)
  • Perform a strategic and action-oriented SEO audit to prioritize your content, UX, backlink, and technical strategies
  • Identify and focus on the 20% of the strategies that will drive 80% business results to develop a winning SEO Roadmap
  • Upgrade your SEO game by learning the latest advanced strategies from the trenches

  • Content Marketing
  • SEO & Search

Keeping Up with the Post-Pandemic World of eCommerce

  • Mathieu Champigny, CoCreativ
  • Mathieu Champigny

After this session, you’ll be able to:

  • Plan a high-impact eCommerce campaign strategy
  • Deliver engaging content that converts
  • Apply tips for eCommerce production execution: video, photography, CGI and post-production
  • Meet consumer expectations and determine what the online consumer experience should look like
  • Understand the Evolution of the Marketing Matrix; putting it all together

  • Consumer Behavior
  • Ecommerce

C-Suite Priorities and Outlook to Guide Your Strategy in Q4 and Beyond

  • Janett Haas, Forbes Media
  • Janett Haas

After this session you’ll be able to:

  • Identify the current goals and priorities top business leaders should be focusing on
  • Apply insights to develop your brand editorial calendar, prioritizing topics of most value to the c-suite
  • Prove the value of cross-platform storytelling

This session is geared toward brand, content and data marketing leaders who lead strategy and growth for SMB – enterprise level companies.

  • Content Marketing
  • Culture, Impact & Leadership
  • Data & Analytics
  • Marketing Operations
  • Strategy

9:15am - 9:45am

A Six-Question Framework for Breaking Through the Social Media Vortex

  • Kirstin Benson, Getty Images
  • Kirstin Benson

After this session, you’ll be able to:

  • Understand how the most successful marketing strategies are rooted in editorial storytelling, and the six strategic questions you should be asking to take a similar approach
  • Tap into an editorial mindset, and understand what that means given constraints on budget and resources
  • Determine the appropriate distribution channels for your company, and grasp what visual content should go where for the most impact

  • Social Media
  • Storytelling

How to Create Winning Marketing That is Truly Inclusive

  • Andréa Long, Upstart
  • Andréa Long

After this session, you’ll be able to:

  • Implement inclusion in your daily marketing work
  • Win with new and existing customers through a marketing strategy that is truly inclusive
  • Clearly define inclusive marketing and its impact on your business outcomes

  • Inclusive Marketing

Preparing Your SEO and Content Strategy for 2023 and Beyond!

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

After this session, you’ll be able to:

  • Understand the recent changes by Google and how to be compliant with these new standards
  • Create a targeted content strategy aimed at driving relevant organic traffic, as well as improve your authority and trust within Search Engines
  • Improve your overall user experience and core vitals to thrive with the ongoing Page Experience Update

This presentation is aimed at business owners or marketing professionals with several years of experience in Search Engine Optimization who are looking to compete with large companies without the large budget.

  • Content Marketing
  • SEO & Search

10:00am - 10:30am

Unboxing Your Digital Commerce Strategy: 5 Imperatives to Win in Digital Commerce Marketplaces

  • Sharon Harris, Ascential Digital Commerce
  • Sharon Harris

After this session, you’ll be able to:

  • Understand the size of the US market and who you should partner with
  • Implement 5 key tactics marketers and companies must take to win in digital marketing
  • Determine where the most attractive opportunities are (including channels, marketplaces and geographies)

  • Ecommerce

The Psychology of Web Content: Mastering Cognitive Biases, Conversion Triggers and Modern SEO

  • Matthew Capala, Alphametic
  • Matthew Capala

After this session, you’ll be able to:

  • Discover the key cognitive biases and conversion triggers that affect your website visitors’ decision making
  • Replicate examples from some of the most successful brands to master the key principles of website persuasion
  • Upgrade your SEO game by optimizing for Google’s RankBrain, which uses AI and machine learning to better understand basic human instincts and behaviors
  • Use content to position your brand as a trusted authority in your field to reduce friction

  • Content Marketing
  • Data & Analytics
  • SEO & Search
  • Website

Unlock the Impact & Influence of Gen Z

  • Dan Shapero, LinkedIn
  • Dan Shapero

After this session, you’ll be able to:

  • Describe the intricacies of how Gen Z likes to consume information and content (Gen Z gets their information in new ways that marketers must be cognizant of when formulating campaigns)
  • Understand the importance of skills development for Gen Z employees and the new opportunities they could unlock for your business
  • Conceptualize the values most important to the newest generation of professionals and ensure your company is actively listening to and meeting these needs in order to retain talent

This session is for leaders who want to understand the intricacies and importance of listening to their Gen Z colleagues in order to prepare their organizations for the increasingly digital future of work.

  • Culture, Impact & Leadership
  • Marketing Operations
  • Millennials & Gen Z

10:30am - 11:00am

Networking Break

Hosted by Swell

11:00am - 11:30am

The Art of Insta-Storytelling

  • Meredith Howard, Deloitte
  • Meredith Howard

After this session, you’ll be able to:

  • Understand how to better use Instagram Stories to attract, retain, and convert your key audiences
  • Learn best practices for elevating your use of Stories
  • Determine how to measure the success of Stories content

  • Instagram
  • Social Media

Future-Proofing Your Digital Brand: 3 Ways to Prepare for Post-Pandemic Marketing, the Metaverse, and Web 3.0

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Leverage effective post-pandemic marketing strategies
  • Apply innovative tactics for marketing in the metaverse
  • Successfully take your brand from Web 2.0 to Web 3.0

  • Branding
  • Consumer Behavior
  • Customer Experience
  • Emerging Technology

Preparing for the Shift to Headless Websites

Presented by Pantheon
  • Josh Skelly, Urban Insight
  • Josh Skelly

After this session, you’ll be able to:

  • Identify if a Headless website is the right solution for your marketing needs
  • Understand how Headless websites are built and action steps to take for its execution
  • Implement best practices to take advantage of Headless CMS benefits

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Website

11:45am - 12:15pm

Migrating to GA4: How to Prepare Now for the Mandatory Transition

  • Janet Driscoll Miller, Marketing Mojo
  • Janet Driscoll Miller

After this session, you’ll be able to:

  • Create a GA4 migration plan for your organization
  • Ensure that your GA4 property mirrors much of what you currently measure in Universal Analytics
  • Archive your historical Universal Analytics for future access

  • Customer Experience
  • Data & Analytics
  • Website

Take Your Head Out of the Clouds and Put Your Content There Instead

Presented by Sitecore
  • Jill Grozalsky Roberson, Sitecore
  • Jill Grozalsky Roberson

After this session, you’ll be able to:

  • Better understand the market trends shifting to the cloud and the benefits, and determine if cloud-driven content is right for your business
  • Build a cloud checklist to evaluate technology that’s suited for your needs
  • Develop more authentic content experiences for your audience, based on proven tactics of cloud-based use cases”

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Content Marketing
  • Marketing Operations

Take Risks and Stand Out on Social

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese

After this session, you’ll be able to:

  • Identify simple starting points on how to create memorable social moments
  • Create targeted videos for the specific intention of sparking conversation
  • Define your conversational personality in order to maximize fast growth
  • Recognize holes in your competitions conversation in order to capitalize on their moments

Who should attend? This session is for digital marketers and content creation managers looking to gain an edge on their competition on video based social media outlets.

  • Content Marketing
  • Social Media

12:15pm - 12:30pm

Lunch & Networking Break

12:30pm - 1:15pm

Brand Voice Is the New Logo

Keynote
  • Ann Handley, MarketingProfs
  • Ann Handley

Brands need to stand out and build trust in today’s noisy world. But instead of using our words, we fiddle over fonts and diddle over design.

Brand voice matters. In this high-energy talk, the world’s first Chief Content Officer Ann Handley will teach you:

  • To supercharge your voice,
  • How your skills matter to your brand, and
  • The real key to standing out in the monsoon of Marketing.

Don’t miss this talk, which will give you renewed vigor for Marketing & your own voice.

1:30pm - 2:00pm

Marketing in The New Normal: 5 Ways to Readjust Your Content Marketing Plans for 2023

  • Juntae DeLane, DIGITAL DELANE
  • Juntae DeLane

After this session, you’ll be able to:

  • Understand what your adjusted marketing budget should look like in 2023
  • Evaluate content suggestions you can use for the new user’s journey
  • Learn how your competitors are dealing with the crisis and what new best practices you can apply to your content efforts
  • Reframe your thinking to engage better with consumers

  • Content Marketing
  • Marketing Operations

Quality and Quantity: How to Scale Your Marketing by Creating a “Content Machine”

New Session
  • Rachel Hernandez, The HOTH
  • Rachel Hernandez

After this session, you’ll be able to:

  • Turn your current content strategy into a scalable model
  • Determine what you can automate or outsource without sacrificing quality or results
  • Easily manage large content teams and high-volume initiatives

This session is for experienced content marketers who are ready to “level-up” their current reach by creating high-volume, high-quality content.

  • Content Marketing

Set Your Product Strategy and Product Vision and Attract More Customers

Presented by GoDaddy Pro
  • Drew Wilde, GoDaddy
  • Drew Wilde

After this session, you’ll be able to:

  • Work more closely with product partners on the product marketing roadmap
  • Explain a product strategy and a product vision and make improved marketing decisions
  • Approach strategy and vision in an iterative product or a “”zero to 1″” product

Who should attend? Marketers who want to form beneficial partnerships with their product team should attend this talk. If you don’t have a product team, you’ll learn how to bootstrap product strategy and vision in your marketing.

By having your badge scanned at this session, you are opting to have your contact information shared with the presenting sponsor.

  • Product Marketing

2:15pm - 2:45pm

From Influencers to Raving Fans: Building a Brand Ambassador Program with Lasting Impact

  • Kate Weaver, Jackson Spalding
  • Kate Weaver

After this session, you’ll be able to:

  • Identify the right partners (from micro to celebrity) for your brand and turn them into raving fans
  • Maximize ROI through negotiations
  • Effectively leverage influencer-generated content across channels
  • Manage expectations about what an influencer program can and can’t deliver

  • Branding
  • Content Marketing
  • Influencer Marketing
  • Strategy

Infuse Fresh Thinking into Your Marketing Strategy: Harness the Power of MBA Students Through Education-Business Collaborations

  • Lynda Palmer, Pepperdine University
  • Lynda Palmer

After this session, you’ll be able to:

  • Understand how companies, from startups to fortune 1000, benefited from university collaborations
  • Gain insight on how to approach collaborating with a university
  • Identify local universities and business partners that can connect you to MBA students to bring a fresh perspective to your marketing

Who should attend? This session is for marketers who are interested into tapping into a hotbed of talent to help infuse new ideas into their marketing strategies.

  • Marketing Operations
  • Partnerships

A Proven Content Strategy for Ranking On Page One of Google

  • John Triplett, Ignite Visibility
  • John Triplett

After this session, you’ll be able to:

  • Create content guidelines by analyzing what performs best
  • Ideate and create content with both your audience and Google in mind
  • Rank your content on the first page with a proven strategy for any business vertical

  • Content Marketing
  • SEO & Search

3:00pm - 3:30pm

Cause Marketing Strategies that Build Business and Communities

  • Gina Davis, Ticket to Dream Foundation
  • Gina Davis

After this session you’ll be able to:

  • Understand how consumer-focused giving activations build brand preference and sales
  • Create campaigns, content and stories that connect with a socially-aware audience
  • Apply digital and mass marketing strategies to target and engage audiences

  • Cause Marketing
  • Content Marketing
  • Social Media
  • Strategy

Crossing The Sonic Color Line: Strategies for Sonic Diversity

  • Steve Keller, SiriusXM
  • Steve Keller

After this session, you’ll be able to:

  • Understand how technology and advertising have played a role in perpetuating sonic color lines
  • Apply insights from new research demonstrating the positive impact sonic diversity can have on ad favorability and effectiveness
  • Implement best practices that will result in a more sonically diverse expression of your brand

  • Audio
  • Diversity & Inclusion

Emotion and the Customer Journey: Go Beyond the NPS to Improve Your Customer Experience

  • Michelle Stinson Ross, Feelalytics
  • Michelle Stinson Ross

After this session, you’ll be able to:

  • Identify how emotion impacts micro conversions along your customers’ journey
  • Implement a customer feedback strategy that goes beyond the NPS
  • Adjust customer engagements based on feedback

  • Consumer Behavior
  • Customer Experience
  • Data & Analytics

3:45pm - 4:15pm

Cutting Through the Noise: 5 Tactics to Elevate Your Digital Strategy

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

After this session you’ll be able to:

  • Build a blueprint to your brand’s marketing strategy
  • Learn simple, effective tools to reward your most loyal customers
  • Implement out of the box, creative marketing strategies to reach your target audience

  • Branding

Three Principles of a Well-Oiled Marketing Machine

  • Erik Huberman, Hawke Media
  • Erik Huberman

After this session, you’ll be able to:

  • Manage a robust marketing strategy using the 3 pillars of marketing
  • Use proven tactics to attract and retain loyal customers
  • Quickly assess what is working and what is not in your marketing plan
  • Maximize the returns on your marketing spend

  • Marketing Operations
  • Strategy

4:15pm - 5:15pm

Closing Reception