Agenda

Pre-event Tuesday, March 31

10:00 am - 4:00 pm

Advanced Social Media

Masterclass
  • Lauren Teague, Convince & Convert
  • Lauren Teague

Advanced Digital Analytics Strategies and Tactics

Masterclass
  • Chris Sietsema, Teach to Fish Digital
  • Chris Sietsema

Day 1 Wednesday, April 01

8:00 am - 8:30 am

Workshop Attendee Check-In

8:30 am - 12:30 pm

The Domino Effect and the Billion-Dollar Differentiator: Create & Activate Your Owned Audience

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett

Become an SEO Rockstar: Actionable Strategies, Tactics & Tools

AM Workshop
  • Mindy Weinstein, Market MindShift
  • Mindy Weinstein

Forget Everything You Know About Email Marketing

AM Workshop
  • Jen Capstraw, Iterable
  • Jen Capstraw

2:30 pm - 3:00 pm

Listening For A Change: The New Frontier of Brand Strategy and Digital Engagement

  • Will Cady, Reddit
  • Will Cady

Better Than The Newsletter: Eight Ways to Deliver Relevance with Email Marketing

Reduce, Reuse and Recharge Your Revenue With Strategic Video & Content Marketing

  • Desiree Martinez, All-In-One Social Media
  • Desiree Martinez

3:15 pm - 3:45 pm

Seven Psychological Triggers Every Marketer Should Master

A Sound Advantage: How to Master Voice Search Rankings

  • Upasna Gautam, CNN
  • Upasna Gautam

How to Humanize Your Brand with Influencer Marketing From the Inside Out

4:00 pm - 4:30 pm

When A/B Testing Fails: How Data-Driven Decision Making Can Go Wrong (and What To Do About It)

  • Gil Kazimirov, Lime
  • Gil Kazimirov

Establishing a Data-Driven Social Content Strategy

  • Ericka Kurtz, MGM Resorts International
  • Ericka Kurtz

The Purpose Behind Brand Purpose

  • Mona Lipson, Public
  • Mona Lipson

4:45 pm - 5:15 pm

Bridging the Gap between UX & Marketing

  • Amy Gebler, Nordstrom
  • Amy Gebler

Captain Marvel, Disney+ and Star Wars: 8 Content Marketing Lessons Your Brand Can Learn from Walt Disney Studios

How to Build Digital & Strategic Partnerships to Reach New Audiences

  • Mike Epstein, Cinematic Music Group
  • Mike Epstein

5:15 pm - 6:15 pm

Opening Reception

Day 2 Thursday, April 02

8:30 am - 9:00 am

The Era of the Social Media Brand Troll: How We Got Here and What You Should Do

  • Obele Brown West, Weber Shandwick
  • Obele Brown West

Humanization Is the New Personalization: Driving Growth With Good

  • Jen Capstraw, Iterable
  • Jen Capstraw

Six Data-Validated Tactics to Increase Marketers Qualified Lead Volume

  • Garrett Mehrguth, Directive Consulting
  • Garrett Mehrguth

4 Steps to Use AI to Positively Disrupt Your Business

  • Eric Nelson, Logic20/20
  • Eric Nelson

9:15 am - 9:45 am

How to Enhance Your Mobile strategy with Audio

  • Johanna Weber, NPR
  • Johanna Weber

How to Grab Onto the Gen Z Audience that Won’t Stay Still

  • Kim Patel, VICE
  • Kim Patel

Rehearse for Real Time: Preparing for the Moments That Make Content Great

  • Lauren Teague, Convince & Convert
  • Lauren Teague

10:00 am - 10:30 am

Website Migration: What to do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett

Connect with Emerging Audiences: Identifying Their Needs & Wants

  • Mohamed Khalil, Mastercard
  • Mohamed Khalil

How to Future-Proof Your Email Strategy in 2020

  • Alex Durán, Google
  • Alex Durán

11:00 am - 11:30 am

The End of Marketing: Humanizing Your Brand in the Age of Social Media and AI

  • Carlos Gil, Gil Media Co.
  • Carlos Gil

A Balanced Attack: Creating and Enhancing a Communication Skill Set in the Workplace

  • Dan Devone, Fox Sports
  • Dan Devone

Reporting & Analytics: Making the Most of the Data

  • Madeline Gryczman, General Mills
  • Madeline Gryczman

12:30 pm - 1:30 pm

Building a Brand with Outrageous Marketing

Keynote
  • Scott Dikkers, The Onion
  • Scott Dikkers

1:45 pm - 2:15 pm

Hear and Now: Strategies for Marketers to Grab Their “Share of Ear”

  • Ginger Shimp, SAP
  • Ginger Shimp

It’s More Than Data: We’ve Been Doing Content Strategy Wrong

  • Groom Dinkneh, GoLocker
  • Groom Dinkneh

How to Become a Thought Leader on LinkedIn

  • Ty Heath, LinkedIn
  • Ty Heath

2:30 pm - 3:00 pm

How to Build Brands and Create Messaging For Your Female Customers

  • Britta Mulderrig, Pillar
  • Britta Mulderrig

Words & Music: How Creative + Media Can Equal Breakthrough Results

  • Jim DeLash, GlaxoSmithKline
  • Jim DeLash

Driving Customer Visits to Your Physical Store

  • Andrew Smith, initiate-it
  • Andrew Smith

3:15 pm - 3:45 pm

How to Leverage the Hidden Psychology of Social Networks

  • Joe Federer, McGraw-Hill
  • Joe Federer

Use Featured Snippet Optimization & Rich Snippet Opportunities to Expand Your Rank’s Real Estate

  • William Kammer, Clearlink
  • William Kammer

Surviving Google’s Algorithm Updates Before They Happen

  • Taylor Kurtz, Crush the Rankings
  • Taylor Kurtz

4:00 pm - 4:30 pm

Email Deliverability Best Practices From The Experts

How to Become a Pop-Marketer: Wield Attention Like a Lightsaber, Using the Power of Popular Culture

  • Joe Cox, Pop Marketer
  • Joe Cox

Viral Velocity: How to Build Buzz at Record Speed

  • Ben Kaplan, PR Hacker
  • Ben Kaplan

4:30 pm - 5:30 pm

Closing Reception