Header Image

Agenda

Session Filters

Day 1 Wednesday, April 10

8:30 am - 12:30 pm

Content Marketing to Grow Your Audience and Master the Customer Journey

AM Workshop
  • Shana Sullivan, Vertical Measures
  • Shana Sullivan
  • Build a digital marketing strategy
  • Understand how to create content that resonates with your audience at different parts of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beats the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and progression through the customer journey
  • How to build an owned audience that your company can reach at the time and place of your choosing
  • Create a lead nurture campaign that works
  • How to measure and demonstrate ROI to the executive team
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

How to Hack Facebook’s New Algorithm Changes

AM Workshop
  • Know the types of content Facebook gives preferential treatment
  • Implement strategies for boosting organic Facebook reach and engagement
  • Go outside of the box with tips and tricks to optimize how you post on Facebook
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Go beyond Facebook with ads to reach targeted buyers
  • Replicate engagement secrets implemented by the world’s leading brands and creators
  • Optimize engagement & click-through rates on posts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Social Media
  • Strategy

45 Tactics to Take Your Email from Zero to Hero

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why email still matters to you and the people you’re trying to reach
  • Ensure your campaigns are making it to the Inbox
  • Learn how Internet Service Providers (ISPs) might be treating your campaigns
  • Know the similarities and differences for how B2B and B2C audiences consume email, convert from it, and how different design choices impact those conversions
  • Perform regular email audits which are crucial to email success
  • Make sure you’re tracking the metrics you should be and discover those you may not be or may not know about
  • Have some insight into what the future of email might look like
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Randi Zuckerberg, Zuckerberg Media
  • Randi Zuckerberg
  • Strategy

2:30 pm - 3:00 pm

Reimaging, Rediscovering and Reinventing Your Brand through Storytelling

  • Keeping your brand’s look and feel / identity fresh
  • Developing winning content strategies that are more conversational
  • Creating video content to share your ‘why’
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Using Social Media and Content to Build Your Personal Brand and Land Your Next Job

  • Develop your personal brand positioning
  • Build a content strategy for your personal brand
  • Leverage social media to build your personal brand
  • Balance your personal brand with your professional responsibilities
  • Branding
  • Content Marketing
  • Social

Stop Blasting, Start Conversing! A Success Blueprint for Cultivating Lasting Relationships with Email Marketing

  • Understand the five “levels” of messaging that should be part of your email marketing program
  • Articulate and justify the value and purpose of each level and campaign type
  • Identify the automated email campaigns that best serve your business model and prioritize their importance
  • B2C
  • Content Marketing
  • Email Marketing
  • Strategy

3:15 pm - 3:45 pm

What? How? Why? Building Query Personas to Power Your Content Strategy

  • Understand Google’s drive to satisfy every query
  • Ideate & research your customer’s intent based needs
  • Produce content that both users and bots should love
  • Drive relevant organic & social traffic to engage your audience
  • Build a content strategy based on Question Personas (and success!)
  • B2C
  • Content Marketing
  • Conversion
  • SEO & Search

Experiential Marketing and Influencing the Consumer Journey

  • Develop an actionable brand experience for your target demographic in order to drive conversion and brand loyalty
  • Better understand the importance of social media engagement vs social media following
  • Comprehend the importance of influencers to brand experiences and conversions
  • Recognize strategic brand partnerships that lead to great brand experience
  • B2C
  • Branding
  • Content Marketing
  • Customer Experience

How To Prepare For Voice Search To Change Customer Discovery

  • Determine voice search’s impact on your business for today and the future
  • Better understand how IAs are “indexing” content to searchers
  • Take those learnings and apply them to your customer acquisition strategy
  • B2C
  • Emerging
  • SEO & Search
  • Strategy

4:00 pm - 4:30 pm

SEO Quick Wins: 20% of Actions for 80% of Results

  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate

  • Understand what marketing elements turn ordinary campaigns into contagious collateral
  • Use psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Influencers: Cultivating a Powerful Network for Linkbuilding & Social Media Evangelism

  • Identify and qualify influencers from several sources
  • Craft news, messages, and value propositions that matter to the press and industry influencers
  • Create outreach strategies that span the longer influencer engagement process
  • B2B
  • B2C
  • Content Marketing
  • Social
  • Strategy

4:45 pm - 5:15 pm

The Power of Deep Content: Articulating Your Brand Story in a Noisy Environment

  • List 5 verbs that are the necessary building blocks for deep content
  • Unlock the power of pain points
  • Know how and when to use Storytelling vs storyselling
  • Understand and implement deep content’s triple win into your own content game plan
  • B2C
  • Content Marketing
  • Strategy

Data Download: The Big Deal On Big Data From Those Who Use it Best

  • Utilize turnkey solutions through innovative targeting tactics and technology
  • Identify the data most vital to marketers and their businesses (1st, 2nd, 3rd, declared data and inferred data, etc.)
  • Understand how to best collect, capture and harness that data for smarter marketing
  • Create a thoughtful data strategy
  • B2B
  • B2C
  • Data
  • Measurement
  • Strategy

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Strategy

Day 2 Thursday, April 11

8:30 am - 9:00 am

Measuring the Moment: Pro tips for Monitoring User Behavior

  • Create and use events to understand user behavior
  • Use events and data layers in your measurement, without the need for code or dev cycles
  • Use a tag manager to measure events, goals and other data points
  • Track people, not disjointed sessions, using existing site data
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • SEO & Search

How the Best Brands Use Augmented Reality and Image Recognition to Drive Engagement

  • Define experiential marketing, as well as tactics and uses
  • Explain augmented reality and image recognition
  • Replicate how top brands use these powerful tools by viewing 4 video case studies
  • Integrate your team with strategic technology partners in this space
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Strategy

9:15 am - 9:45 am

Ten Shortcuts to a Successful Content Marketing Program

  • Craft the ideal content formula to maximize traffic
  • Identify the most important areas to focus investment
  • Determine the #1 ingredient to scale your program
  • Draw insights for your content from audience behavior
  • B2B
  • B2C
  • Content Marketing
  • Data
  • Strategy

Email Accessibility: How to Truly Captivate, Communicate and Connect with every Subscriber

  • Understanding of why accessibility within the digital ecosystem is so important
  • Discuss how temporary and permanent disabilities impact digital experiences
  • Make simple HTML code enhancements that will drastically improve email and landing page accessibility
  • Use best practices to design creative in which key messages are not missed
  • Content Marketing
  • Email Marketing
  • Measurement
  • Mobile Marketing
  • UX

Mobile: Why Customers Are Addicted (And What Marketers Can Do About It)

  • See how mobile has changed the way customers shop and what marketers can do about it
  • Understand the psychology to what makes mobile (and the content on it) so addictive
  • Add marketing tactics to your toolkit to help you better reach (and convert) your customers
  • Better position mobile media as a revenue-generating channel within your media mix
  • B2C
  • Mobile Marketing
  • Strategy

10:00 am - 10:30 am

The Art and Strategy Behind an Effective Instagram Account

  • List questions you need to answer in order to formulate an Instagram strategy.
  • Use visual planning tips and tools to create your perfect grid.
  • Research hashtags that will boost your engagement.
  • Use Instagram stories to bring your brand to life.
  • Implement strategies to convert your followers to leads and customers off of Instagram.
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Mobile Marketing
  • Social

Trust by Design: Keeping Your Customer on Your Side

  • Look at visual and interactive signals to build trust in the experience and product
  • Assess designs for how the viewer will trust their visual and interactive messages
  • Look at a product’s long term success based on trust, rather than short-term profit gains
  • B2C
  • Strategy
  • UX

The Feng Shui of Modern Email

  • Recognize design trends that prioritize engagement and accommodate mobile and desktop email clients
  • Better align messaging and calls to action with campaign objectives
  • Boost ROI with personalization that moves the needle
  • Identify opportunities to streamline messaging and production processes
  • Leverage the CTA secret that gets the click—even among disengaged subscribers
  • B2B
  • B2C
  • Data
  • Email Marketing
  • UX

11:00 am - 11:30 am

How to Rock SEO in a Machine Learning World

  • Understand the massive change SEO is going through
  • Know what moves the needle in SEO and what doesn’t
  • Create content that gets organic traffic
  • Comprehend the central role user behavior plays in SEO
  • B2B
  • B2C
  • SEO & Search

Crafting Content for a New Generation: Gen Z

  • Define Gen Z and point to the biggest differences between this cohort and millennials
  • Tailor your content strategy (channel mix and content themes) to Gen Z consumers
  • Speak to best-in-class examples of content creation for/marketing to Gen Z and apply these learnings to your industry
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Data

Facebook #LIVE: How to Engage Your Followers and Grow Your Audience in New Ways

  • Why Facebook Live? Learn how going live on Facebook provides the greatest return for your time spent
  • Recommended tools and resources to shoot a great Facebook #LIVE video on any budget
  • Planning and optimizing Facebook Live strategies and campaigns, with step-by-step, hands-on instruction
  • B2C
  • Content Marketing
  • Mobile Marketing
  • Social
  • Video Marketing

11:45 am - 12:15 pm

Using Storytelling to Magnify Content Strategy

  • Understand, recognize, and use five key elements of a story
  • Quickly judge the “story worthiness” of a concept or outline
  • Provide keen, more efficient strategic direction for producers, partners, sponsors
  • Get to the gut – craft emotional narratives that resonate with diverse audiences
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Align Paid Search and Social Across the Customer Journey

  • Develop the most effective, actionable cross-channel marketing strategy for your business needs
  • Leverage audiences across Google and Facebook better, and with more confidence
  • Implement a new attribution model to properly credit each touch point
  • Measure top-line ROI and incremental lift of a unified program
  • B2B
  • B2C
  • SEO & Search
  • Social
  • Social Media

More Than Acquisition: Why Marketers Need to Own the Entire Customer Journey

  • Use customer feedback to drive rapid product growth
  • Model growth and focus on the levers with the biggest impact
  • Ensure new customers have a fantastic first time experience
  • Use data to get users to the “aha moment”
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

12:30 pm - 1:30 pm

Lunch Keynote

  • Rand Fishkin, SparkToro
  • Rand Fishkin
  • Strategy

1:45 pm - 2:15 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Customer Experience
  • Strategy

Using Augmented Reality to Turn a Customer Experience into Factual Data

  • Better understand how to incorporate augmented reality into consumer activations
  • Use your existing content in new immersive environments
  • Understand the design and consumer interfaces can make or break your marketing campaign
  • B2C
  • Content Marketing
  • Design
  • Emerging
  • Mobile Marketing

Build a Loyal Base of Listeners: B2B Podcasting

  • Promote your podcast more effectively via 5 key tips
  • Produce a show that leads to a loyal subscriber base
  • Leverage a set of tools and apps that will help you promote and produce a professional B2B podcast
  • Conversion
  • Customer Experience
  • Data

2:30 pm - 3:00 pm

Everyone’s a Star: Making B2B Content Creation a Company Initiative

  • Understand why inauthentic B2B content just doesn’t work
  • Coordinate your content marketing machine to leverage internal teams
  • Simplify the creation of content from internal experts so you get consistent, valuable material
  • B2B
  • Content Marketing
  • Conversion
  • Strategy

How to Masterfully Version Your Video Content for Unique Audiences

  • Version your video content to appeal to disparate groups such as, lines of business, industries, and net new vs. customers
  • Create video content that can be adapted to co-marketing with various groups such as, partners, ABM customers, and“Must Win” account pursuits
  • Distill video into both gated and ungated content
  • B2C
  • Content Marketing
  • Strategy
  • Video Marketing

Advanced Tracking & Enriched SERP Results via Google Tag Manager

  • Implement and track advanced engagement metrics
  • Find and analyze new data in Google Analytics
  • Add enriched data code snippets to improve SERP results and CTR
  • Measurement
  • SEO & Search

3:15 pm - 3:45 pm

Adapting To The New Facebook

  • Decide if being on the platform is right for you.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social
  • Social Media
  • Strategy

Trigger Emails Made Simple

  • Understand, and recognize how trigger emails are different from your other marketing emails.
  • Collaborate with your development team more effectively to keep those emails updated
  • Use a specific strategy to organize your email workflow
  • Create a sense of order amongst the chaos
  • B2B
  • B2C
  • Email Marketing
  • Strategy

4:00 pm - 4:30 pm

Closing Keynote

  • Dave Isbitski, Chief Evangelist, Amazon
  • Dave Isbitski
  • Strategy

Join us at Digital Summit Los Angeles 2019