Header Image

Agenda

Session Filters

Pre-event Tuesday, April 09

10:00 am - 4:00 pm

How to Hack Facebook’s New Algorithm Changes

Masterclass
  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • List types of content Facebook gives preferential treatment to
  • Explore Facebook features & tools to help improve reach
  • Implement strategies for boosting organic Facebook reach and engagement
  • Create a valuable checklist to help you reclaim your fans on Facebook
  • Replicate engagement secrets implemented by the world’s leading brands & creators
  • Use proven storytelling strategies for Live Video and Facebook Stories
  • Go outside of the box with advanced tactics for engaging advocates & employees
  • Dig into insights for creating custom audiences with Facebook Ads
  • Build a Messenger chatbot in under two minutes
  • Learn from demonstrations featuring fellow colleagues – including you!
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
  • Content Marketing
  • SEO & Search
  • Social Media

Influencer Masterclass: Cultivating a Powerful Network for Link Building, Social Media Evangelism, and PR​

Masterclass
  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross

We’ll cover topics including:

  • Influencer Audit: Learn how to quickly and quantifiably evaluate existing backlinks, web and press mentions, social mentions, and referral traffic for business value and growth opportunity.​
  • Identify and Qualify: Learn to identify potential influencers for link building, social media, and news media and how to sort, qualify, and prioritize each for outreach.​
  • Influencer Resources: Learn how and when to either pivot existing content and resources or create brand new resources for influencers across various disciplines. This section will include evaluating when to get involved in paid influencer engagements.​
  • Outreach: Learn how to work with Email, Social and Paid Placements to develop and cultivate long term influencer/press relationships.​
  • Tools: Learn more about the tools featured during this workshop and how to use them to get organized, streamline your influencer management processes, and boost results​
  • Case Studies: See how best practices work in real marketing situations and gain insight on how to integrate with your business needs.​

At the end of this masterclass, you’ll be able to:

  • Assess your current influencer programs and resulting traffic
  • Determine current business value and growth from your influencer programs and set future goals
  • Identify additional opportunities to build relationships with new sites and influencers in your industries
  • Evaluate what content and resources you have or need to develop in order to support your programs
  • Grow your long term press/influencer relationships
  • Know when to get involved with paid influencer engagements​
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • SEO & Search
  • Social Media

Day 1 Wednesday, April 10

8:30 am - 12:30 pm

Move Prospects Through the Customer Journey With a Solid Content and Digital Marketing Strategy

AM Workshop
  • John Triplett, Vertical Measures
  • John Triplett
  • Create ‘your’ customer journey and gain the ROI benefits of mapping that journey
  • Understand why it’s vital to create content that resonates with your audience at different stages of the customer journey
  • Strategize, ideate and create user-focused content infused with SEO best practices that beat the competition in search and beyond
  • Know where, when and how to promote your content in a way that encourages engagement and moves your prospects through the customer journey
  • Build an audience that you own, not rent, and the prove the value it creates for your organization
  • Evaluate your return on investment (ROI) for your digital marketing efforts
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Content Marketing
  • Strategy

Advanced SEO Tactics for 2019

AM Workshop
  • Fix core indexing issues
  • Identify inbound links and deal with spammy links
  • Choose the right internal links to maximize PageRank
  • Use schema code
  • Add multiple languages to your website
  • Address mobile-specific SEO challenges
  • Avoid pitfalls during a redesign process
  • Improve conversion from organic search
  • Identify and address lead generation holes in your SEO execution
  • Accurately report SEO results and how they contribute to ROI
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Conversion
  • Measurement
  • Mobile Marketing
  • SEO & Search

Email 2020: Email Marketing for This Year & Beyond

AM Workshop
  • Michael Barber, Godfrey
  • Michael Barber
  • Explain why email still matters for brands
  • Understand permission and list building/hygiene
  • List the metrics that impact deliverability
  • Decipher how internet service providers score engagement
  • Use a roadmap for managing inactive subscribers
  • Design and develop an impactful email
  • Know why subscribers open and why they don’t
  • Personalize and segment your subscribers
  • Determine the right frequency for your brand and subscribers
  • Fit email into your demand generation plan
  • Determine the right email metrics for your brand
  • Review what the future of email might look like over the next few years.
Included with Plus, Premium & Platinum Passes, upgrade required for Conference Passes
  • B2B
  • B2C
  • Email Marketing
  • Strategy

1:15 pm - 2:15 pm

Opening Keynote

Keynote
  • Randi Zuckerberg, Zuckerberg Media
  • Randi Zuckerberg

Technology provides incredible new opportunities for our lives and our businesses. But it can also make us want to rip our hair out of our head with complication and confusion. In this insightful talk, Randi will give real world advice on how to make tech work for you and your business: recruiting, managing employees, marketing your business, engaging customers, and much more – in a talk that feels fun, lively, and fresh.

  • Strategy

2:30 pm - 3:00 pm

What Marketers Can Learn About Social Media from DJ Khaled and Drake

  • Carlos Gil, Gil Media Co.
  • Carlos Gil
  • Tap into new storytelling features on Snapchat and Instagram Stories
  • Create an employee advocacy strategy to boost organic social media reach
  • Leverage social listening effectively to find and engage potential customers
  • Build relatable, real-time moments like an A-list celebrity for your brand
  • List the types of content given preferential treatment by Facebook and Instagram
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Contagious Content: Turn Your Customers From Privately Placid to Publicly Passionate

  • Ossa Fisher, Istation
  • Ossa Fisher
  • Understand what marketing elements turn ordinary campaigns into contagious collateral
  • Use psychological triggers that continually remind consumers of your brand
  • Develop a playbook for turning ordinary products into social currency and emotional memories
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Strategy

Measuring Cross-Channel Attribution

  • Describe what the basic attribution models are
  • Define the difference between single-touch and multi-touch attribution
  • Understand how first-touch attribution is often misleading
  • Implement the first steps using Google Analytics for channel measurement
  • Take next steps with marketing automation and CRM
  • B2B
  • B2C
  • Measurement

Everything You Should Know About Email in 30 Minutes

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand the psychological impacts of bad email marketing
  • Determine if you’re making it to the Inbox or not
  • Develop a checklist to ensure your campaigns are designed appropriately for your subscribers
  • Understand different data that marketers can be in the Inbox
  • B2B
  • Emerging
  • Strategy

3:15 pm - 3:45 pm

Digital Advertising and Data: Fulfilling the Mad Men Creative Promise

  • Michelle Stinson Ross, Apogee Results
  • Michelle Stinson Ross
  • Understand the relationship of ad creative to audience and content​​​
  • Use your new working knowledge of the various creative elements of social ads​​​
  • Test for the best combination of creative​​​
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Strategy

Content and Chaos: Diary of a News Marketer

  • Paul Plumeri, Wall Street Journal
  • Paul Plumeri
  • See how content can play a crucial role in omnichannel campaign strategy and adapt to many mediums
  • Understand the best practices from all the major platform partners like Facebook, Twitter, Snapchat and LinkedIn
  • Take away different creative techniques that draw stickiness from seemingly dull content
  • Content Marketing
  • Strategy

Stay Competitive with the Latest SEO Trends, Tips, and Winning Strategies

  • Maryna Hradovich, SEMrush
  • Maryna Hradovich
  • Understand how search engine algorithms are changing with user behavior
  • Use specific search tools and techniques which can help you successfully align with rapidly evolving search paradigms
  • Capitalize on trends (mobile-first strategies, Accelerated Mobile Pages (AMP), voice search, and more) so you can stay ahead of your competition
  • B2B
  • B2C
  • Emerging
  • Mobile Marketing
  • SEO & Search

Proving the Value of Marketing to Management

  • Janett Haas, Forbes Media
  • Janett Haas
  • Use a financially valid marketing accountability model to measure marketing’s value
  • Effectively communicate marketing’s value to management with hard numbers
  • B2B
  • B2C
  • Measurement
  • Strategy

4:00 pm - 4:30 pm

Surviving the Business Apocalypse. Transforming into a Courage Brand.

  • Ryan Berman, Courageous
  • Ryan Berman
  • Utilize a modern day, step-by-step framework to becoming a Courage Brand (P.R.I.C.E.)
  • Overcome the clarity epidemic we currently find ourselves in
  • Begin to identify, address and overcome your largest corporate business fears
  • Deliver a ‘Return On Courage’
  • B2B
  • B2C
  • Branding
  • Strategy

SEO Quick Wins: 20% of Actions for 80% of Results

  • Matthew Capala, Alphametic
  • Matthew Capala
  • Execute on the 20% of transformative actions that lead to 80% of your organic search results
  • Perform a quick, simple and action-oriented SEO audit to prioritize your content, backlink and technical strategies
  • Design a winning SEO game plan that will not break the bank
  • Implement an agile and inclusive SEO process
  • Adapt to recent Google changes and position your strategy ahead of the evolving algorithm (and the competition)
  • B2B
  • B2C
  • Content Marketing
  • SEO & Search

More Than Acquisition: Why Marketers Need to Own the Entire Customer Journey

  • Sean Johnson, Digital Intent
  • Sean Johnson
  • Use customer feedback to drive rapid product growth
  • Model growth and focus on the levers with the biggest impact
  • Ensure new customers have a fantastic first time experience
  • Use data to get users to the “aha moment”
  • B2B
  • B2C
  • Conversion
  • Data
  • Strategy

Zero to Profit in 30 Days: Accelerate Your Growth with Amazon

  • Jonathan Spindel, Unique Influence
  • Jonathan Spindel
  • Launch new products and have them rank on Amazon
  • Optimize your Amazon storefront and product pages for ranking and conversion
  • Identify your brand’s growth opportunities in the Amazon marketplace
  • Leverage the value of paid efforts to amplify organic sales
  • Develop an optimal customer experience to drive performance KPIs
  • B2B
  • B2C
  • Conversion
  • Paid Advertising
  • SEO & Search
  • Strategy

4:45 pm - 5:15 pm

Bloody Hell! And Other Marketing Truths My British Mum Taught Me

  • Michael Barber, Godfrey
  • Michael Barber
  • Understand why we have to be more keenly focused than ever on customer experience and retention
  • Appreciate that we are often underserving our customer’s expectation of their experience
  • Learn a framework that will help ensure your products and services are more tuned to your customer’s needs and experience
  • Enjoy many of the equally amazing, applicable, and ridiculous lessons my British Mother taught me and how they apply to thinking through customer experience
  • B2B
  • B2C
  • Customer Experience
  • Strategy

How to Combat Today’s Skyrocketing Advertising Costs

  • Erik Huberman, Hawke Media
  • Erik Huberman
  • Understand where to focus in your business to identify profitable opportunities
  • Use proven tactics to deliver campaigns where you almost don’t notice cost increases
  • Approach your advertising budget based on industry changes
  • Social Media
  • Strategy

Building and Growing an Employee Advocacy Program

  • Casey Hall, LumberjackSocial
  • Casey Hall
  • Properly train and effectively recruit employees for an employee advocacy program
  • Building a content strategy for your employee advocates
  • Measure and optimize the results of your employee advocacy program for your business
  • B2B
  • B2C
  • Content Marketing
  • Measurement
  • Social Media

So You’ve Joined the “Sonic Revolution” . . . Now What?

  • Gabe Tartaglia, Pandora
  • Gabe Tartaglia
  • Understand the importance of developing a Sonic strategy as we move towards an increasingly screenless world
  • Know why sound is one of the most powerful platforms that can impact human memory, emotion, and behavior
  • Get started developing a sonic ID
  • Build new models of measurement and effectiveness in this new era
  • B2B
  • B2C
  • Conversion
  • Emerging
  • Measurement

5:15 pm - 6:15 pm

Opening Reception

Get your networking on. The opening reception is a great opportunity to make new industry connections and reconnect with old friends too. Hoist a beverage or two while you reflect on today’s awesome content. Mingle with onsite exhibitors, speakers, and fellow attendees to talk shop about your biggest marketing challenges, while having some fun in the process.

Day 2 Thursday, April 11

8:30 am - 9:00 am

How to Run a Content Practice (Without Inciting Mass Panic)

  • Matt Ingwalson, Heinrich
  • Matt Ingwalson
  • Clearly articulate a strategic goal and map your content to meet it
  • Determine the pieces you need to produce – and when to share them
  • Assign accountability for who concepts, produces and approves tactics
  • Develop a process that allows you to cost-effectively produce content for mobile, social and owned channels
  • Content Marketing
  • Strategy

Digital Content Lessons From a Fyre Festival Attendee

  • Seth Crossno, Dumpster Fyre Podcast
  • Seth Crossno
  • Utilize a variety of tools and apps to plan, create, and distribute content that your audience will engage with
  • Effectively integrate influencers in your marketing campaigns without breaking the bank
  • Avoid platform pitfalls and successfully reach your audience across the right channels
  • B2C
  • Content Marketing
  • Social Media

Six Steps to Elevate Your Search & Social Campaigns

  • Chris Clark, AUDIENCEX
  • Joshua Senne, AUDIENCEX
  • Chris Clark
  • Joshua Senne
  • Improve campaign targeting & audience discovery
  • Increase engagement with more cohesive messaging
  • Break down data silos to drive campaign efficiencies
  • Improve ROI by synchronizing your spending
  • B2B
  • B2C
  • Branding
  • Data
  • SEO & Search
  • Social Media

9:15 am - 9:45 am

How Brands Can Harness the Power of Instagram Stories

  • Quinn Tempest, Digital Strategy & Design Consultant
  • Quinn Tempest
  • Understand why you should create a unique Story strategy and how to do just that
  • Explore tools, formats, and Story engagement opportunities you should know
  • Employ strategies to drive conversions and generate leads right from Stories
  • Strategically plan your Instagram marketing editorial calendar
  • B2B
  • B2C
  • Content Marketing
  • Social Media
  • Video Marketing

Four Automated Email Series That Get Serious Results

  • Akerho Oghoghomeh, CM Group
  • Akerho Oghoghomeh
  • Produce 18x more revenue through content nurturing
  • Send personalized content based on specific user actions
  • Increase profits by 30% with behavioral emails
  • B2B
  • B2C
  • Conversion
  • Email Marketing
  • Measurement

The Authenticity Lie: How to Build Loyalty Through Storytelling

  • Eric Thomas, SAGA MKTG
  • Eric Thomas
  • Build a digital identity that is unique to YOUR brand.
  • Understand how current brands are using trends to “feel” authentic
  • Use Digital Storytelling to do consistent cross-platform world building
  • Make “boring” brands more engaging
  • B2B
  • B2C
  • Branding
  • Content Marketing

Business Messaging: Meet Consumers Where They Are

  • Rob Lawson, Google
  • Rob Lawson
  • Understand how Rich Business Messaging will change SMS
  • Increase customer engagement and personalization with RBM
  • Reach mobile customers more effectively
  • Prepare your brand for the future of messaging
  • B2C
  • Conversion
  • Mobile Marketing

10:00 am - 10:30 am

How to Tell Stories in a Mobile Feed

  • Nina Mishkin, Twitter
  • Nina Mishkin
  • Build storytelling strategies for the mobile feed
  • Implement principles of good mobile storytelling
  • Use creative guidelines to capture attention
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Mobile Marketing
  • Social Media

Why Your Brand Works in the “Real World” But Fails When Online

  • Juntae DeLane, Digital Delane, Digital Branding Institute
  • Juntae DeLane
  • Properly build a digital brand
  • Shift in consumer behavior impacts your content strategy
  • Create content that social media algorithms actually like.
  • Understand why it’s no longer about products and services, it’s about brands.
  • Shift from being transactional to experiential
  • B2B
  • B2C
  • Branding
  • Content Marketing
  • Conversion
  • Social Media

Becoming a Digital-first Organization

  • Sandya Magge, Samsung
  • Sandya Magge
  • Understand key considerations in leading a digital transformation strategy
  • Keep pace with customer demand in digital channels
  • Affect change in a large company
  • Build a roadmap to respond to the diverse needs of customers
  • B2C
  • Conversion
  • Customer Experience
  • Strategy

How to Embrace the Convergence of TV & Digital Video

  • Bill Herman, Spectrum Reach
  • Bill Herman
  • Understand how Digital & Television have converged
  • Gain insights into how Video consumption has changed
  • Execute and create a successful blueprint for a multi-platform campaign strategy
  • Reach consumers using data-driven marketing
  • B2C
  • Data
  • Video Marketing

11:00 am - 11:30 am

Growth by Content: Driving Massive Traffic Without a Big Budget

  • Nadya Khoja, Venngage Infographics
  • Nadya Khoja
  • Build a high-impact strategy that requires little to no ad spend budget
  • Create a range of content types that will contribute to improving a variety of acquisition performance metrics all at once
  • Start thinking about hitting multiple acquisition goals without putting in as much work
  • Know which metrics to measure for content engagement, and why it’s crucial to scaling your traffic
  • B2B
  • B2C
  • Content Marketing
  • Conversion
  • Measurement

How to Use Purpose and Social Responsibility to Drive Conversion

  • Stacy Carpenter, TOMS
  • Stacy Carpenter
  • Lead your team to clearly identify your brand purpose
  • Determine how your purpose aligns with your customers’ interests and needs
  • Create experiences that highlight your brand value and drive customers to buy
  • Branding
  • Customer Experience
  • UX & Design

Why 80% of Marketers are Failing with Display, and How to Fix it Fast!

  • Evian Moreno, Genius Monkey
  • Evian Moreno
  • Better understand your customers’ journeys, and how they should be applied to your strategy
  • Recognize how display advertising fits into your overall marketing strategy
  • Utilize Google Analytics and other tools to measure the metrics that matter
  • Optimize your ad spend and improve your ROI
  • Paid Advertising
  • Social Media

Website Migration: What to Do Pre, During and Post

  • John Triplett, Vertical Measures
  • John Triplett
  • List reasons why you should migrate (there are plenty)
  • Take advantage of opportunities to make your new website SEO friendly
  • Use best practices presented to prepare for your migration
  • Find out what to expect during migration day
  • Know what you need to monitor in post-migration
  • B2B
  • B2C
  • SEO & Search
  • Strategy
  • UX & Design

11:45 am - 12:15 pm

Reinventing Content Marketing Into a Measurable Business Strategy

  • Robert Rose, Content Marketing Institute
  • Robert Rose
  • Use a key framework to assess the purpose of your current and future approach to content marketing
  • Implement a usable approach to measuring audiences as the means of proving the worth of content marketing as a strategic approach
  • Replicate examples of companies actually achieving strategic, and measurable business value through the use of content-driven customer experience
  • B2C
  • Content Marketing
  • Conversion
  • SEO & Search

Leverage Challenger Thinking to Redefine Your Brand and Ramp Up Your Marketing Strategy

  • Nicola Smith, REBEL & REASON
  • Nicola Smith
  • Understand why conformity is killing your brand and how to stop it
  • Break the rules or conventions of your industry to move your business forward
  • Use tangible ways to apply challenger thinking to your brand and marketing strategy
  • Replicate examples of brands breaking the rules and hacking the system to drive growth
  • B2B
  • B2C
  • Branding

Where People-First Ideas and Machine Learning Intersect

  • Asher Rapkin, Facebook
  • Jessie Mamey, The Search Agency
  • Asher Rapkin
  • Jessie Mamey
  • Understand key marketplace shifts to build your strategies against
  • Tailor your advertising plans to maximize efficiencies
  • Activate a test and measure the impact of your ads on sales
  • Emerging
  • Measurement
  • Paid Advertising
  • Strategy

The Future B2B Marketing: Trends For The Contrarian Marketer

  • Jann Martin Schwarz, LinkedIn
  • Jann Martin Schwarz
  • Understand why making lots of small bets with your marketing budget will cost you big
  • Realize how optimizing for CTR will make you miss out on your best audiences
  • Discover why “replication” is the most underrated word in B2B marketing
  • Develop repeatable B2B marketing success with simple mental model
  • Realize you’re more of a brand marketer than you thought you were
  • B2B
  • Branding
  • Conversion
  • Strategy

12:30 pm - 1:30 pm

The Four Horsemen of the Web Marketing Apocalypse

Keynote
  • Rand Fishkin, SparkToro
  • Rand Fishkin

Web marketing certainly isn’t going away, but four forces are combining to radically change how we’ve approached our work the last ten years vs. how we’ll have to in the decade ahead. Google’s removal of SEO opportunity, Facebook ending referral traffic, falling ad impact and rising competition spell an end to the “best practices” of the 2010s. In this presentation, Rand will look onto the horizon to see what new tactics and strategies are emerging from the ashes, and what we’ll need to know to stand out in the years ahead.

  • Strategy

1:45 pm - 2:15 pm

Design Tips for Better Data Storytelling

  • Tim Degner, Nike
  • Tim Degner
  • Build a process & method for more successful data visualization designs
  • Become more aware of the process of critical thinking & visual analysis
  • Understand how layering in relevant contextual data helps your audience
  • Create a new understanding of interpreting data and incorporating your most valuable data sets into your content strategy
  • B2C
  • Content Marketing
  • Data
  • UX & Design

Get More out of Every Email You Send

  • Brett Merle, ActiveCampaign
  • Brett Merle
  • Send more actionable emails
  • Easily segment for every stage of the customer lifecycle
  • Simplify your processes and improve reporting
  • Prove your value with better results
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

Video Everywhere

  • Brian Kroll, Adtaxi
  • Brian Kroll
  • Understand how video fits into the larger marketing ecosystem
  • Leverage connected TV into your digital media mix
  • See how Facebook, YouTube, and online video improves conversions
  • Track the success of your video campaigns
  • B2B
  • B2C
  • Video Marketing

The Shape of Ideation

  • Stefan Mumaw, First Person
  • Stefan Mumaw
  • Dispel the myths surrounding creativity’s role in your everyday work
  • Understand and utilize your strongest problem-solving motivations to get more from yourself and your team
  • Develop a process to generate more and better ideas
  • B2B
  • B2C
  • Strategy
  • UX & Design

2:30 pm - 3:00 pm

The Opposite of Funny: Embrace the Negative to Create Hilarious Content

  • Michael Albanese, Comedian, Writer & Producer
  • Michael Albanese
  • Use specific techniques to begin the brainstorming process
  • Determine how to approach your own brand or product’s identity in order to properly assess the direction of your content
  • Address the positive and negatives of your content in order to drive towards being funnier
  • B2C
  • Content Marketing
  • Mobile Marketing
  • Social Media
  • Video Marketing

Brand-first. Not Digital-First: The Importance of “Brand-Building” in a Digital World

  • Anthony Wiktor, Ad Victorem
  • Anthony Wiktor
  • Understand why it’s even more vital to have a strong brand in the digital age
  • Create a strong brand in three phases: Brand Platform, Brand Identity, Brand Expansion
  • “Story craft” not “story tell” as a way to create emotional connections between your brand and customers
  • B2B
  • B2C
  • Branding

The Most Powerful Email Data Lessons Can be Found in the Movie Groundhog Day

  • Sam Douglass III, 250ok
  • Sam Douglass III
  • Better understanding of GDPR, Panel Data’s upheaval, and email data privacy concerns
  • Explore “hidden” email data including spam traps and blacklists, DMARC policy protection, proper email list validation, and email engagement analytics
  • Explore email innovations such as Google’s AMP updates and Annotations, Microsoft’s Business Profile Experience, BIMI and emailing with Smart Speakers
  • B2B
  • B2C
  • Conversion
  • Data
  • Email Marketing

How to Create a Modern Acquisition Marketing Machine

  • Carly Dahlen, Fabletics
  • Carly Dahlen
  • Leverage customer data to enhance personalization
  • Marry quantitative big data with qualitative feedback from customers
  • Understand the rapid evolution of influencers and best practices in 2019
  • B2C
  • Conversion

3:15 pm - 3:45 pm

Make Your Buyer Your Content Hero

  • MaryAnn Holder-Browne, One Network Enterprises
  • MaryAnn Holder-Browne
  • Determine who is the hero in your story
  • Create the Hero’s Journey with your content
  • Develop content that helps your hero tell their own story
  • Reach new audiences in your Hero’s circle of friends
  • B2B
  • B2C
  • Content Marketing
  • Conversion

Adapting To The New Facebook

  • Alex Baker-Whitcomb, WIRED Magazine
  • Alex Baker-Whitcomb
  • Decide if being on the platform is right for you.
  • Learn how to adapt previous Facebook strategies to boost your other platforms
  • Get the most out of the new algorithm, and avoid the penalties and pitfalls that could sink you.
  • B2B
  • Social Media
  • Strategy

Build a Loyal Base of Listeners: B2B Podcasting

  • Sean Campbell, Cascade Insights
  • Sean Campbell
  • Promote your podcast more effectively via 5 key tips
  • Produce a show that leads to a loyal subscriber base
  • Leverage a set of tools and apps that will help you promote and produce a professional B2B podcast
  • Conversion
  • Customer Experience
  • Data

4:00 pm - 4:30 pm

How to Talk to Your Customers in a Voice First World

Keynote
  • Dave Isbitski, Chief Evangelist, Amazon
  • Dave Isbitski

With the rise of artificial intelligence (AI) and natural language understanding (NLU), customer expectations have begun to shift towards “voice first”. What once involved a person having to fill out web forms or installing a mobile app can now be done quickly by asking their favorite AI. As these systems become more interconnected, especially in the home and automobile, we will begin to see new interactions that will allow these AI’s to talk to one another, to serve our needs. Hear what these new expectations mean for your company, and what you should be thinking about today to meet them.

  • Strategy

4:30 pm - 5:30 pm

Closing Reception

Join us at Digital Summit Los Angeles 2019