Header Image

Digital Summit Masterclasses

April 9 | 10:00am – 4:00pm

(Included in Platinum pass; upgrade fee applies to all other ticket types)

Transformative Full-Day Deep Dives

Choose Between:
Who should attend a Digital Summit Masterclass?

These Masterclasses are great for content marketers, social media mavens, brand evangelists, digital strategists and marketing leadership – and anyone else facing challenges including:

  • The most effective goal-focused social strategies for your business
  • Decoding the best visual content creation solutions
  • Creating an army of brand ambassadors
  • Winning at the new “stories” formats
  • Understanding the math of customer acquisition
  • Which data sources can give you the best conversion insights
  • Managing design, content, and executive expectations
  • Secrets behind the highest converting landing pages or ads

“A wealth of marketing knowledge and insight. Information overload – in a good way”

– Digital Summit attendee

What’s Included?
  • 6 hours of drill-down, deep-dive content, tips, and insights
  • Workbooks from both Masterclasses
  • Exclusive DS Masterclass Certification
  • Lunch, snacks, coffee, and free WiFi

Day 1 Monday, April 09

10:00 am - 4:00 pm

Maximize Your Social Media Presence and Effectiveness with the Latest Techniques

Masterclass
  • Laura Wilson, Georgetown University
  • Laura Wilson
  • Setting Social Strategy: Learn to identify goals, avoid shiny object syndrome and focus on driving meaningful impact for your organization
  • Latest Trends: Refresh on the latest trends and updates for Facebook, Twitter, Instagram, Snapchat, YouTube and more to keep your tactical approach up to date
  • Building Community: Offer value to your audience in a way that feels authentic, personable and still on-brand
  • Visual Content Creation: Learn techniques for creating compelling visual content regardless of your industry (yes, even B2B companies!)
  • Leveraging UGC and Brand Ambassadors: We’ll cover case studies for effective use of user generated content and brand ambassadors to drive engagement and save social media managers time
  • Employee Engagement: Collaborate better with internal stakeholders and empower employees as brand advocates to improve your brand’s reach and interaction online
  • Broadcasting Your Brand: Get more out of your video content on YouTube and Facebook to convert followers into sales (including live video!)
  • Micro-storytelling and Influencers: Use Instagram Stories and Snapchat to reach younger consumers and evaluate if leveraging influencers can help your brand achieve its goals
  • Measuring Impact: Learn how to measure what matters across social channels
  • Scaling Your Efforts: Identify the right tools for your team (or yourself!) to get organized, streamline your social media management processes, and boost results
  • What’s Next: Identify future trends to help your brand or organization get and stay ahead of the curve
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes

Conversion Optimization for Every Business

Masterclass
  • Brian Massey, Conversion Sciences
  • Brian Massey
  • How high conversion rates will change everything for your business.
  • The math of acquisition.
  • Calculate the value of a contact, prospect and customer.
  • How to measure your potential upside from higher conversion rate.
  • The rules of behavioral science — that you already know.
  • The tools you should always have at your fingertips.
  • The sources of data you can tap for amazing insights.
  • The “launch and know” campaign development process.
  • Keeping designers and copywriters honest.
  • How to outgrow your competition.
  • Dealing with executive interference.
  • Justifying larger budgets with data.
  • Getting support for creative ideas.
  • Transcend your IT department.
  • How to decide what to change, what to leave the same, and what to test.
  • Writing great survey questions.
  • How to run a focus group from your desk.
  • What to expect from a data-driven agency.
  • Managing a website redesign.
  • Build high-converting landing pages.
  • How to develop ads that deliver.
Included with Platinum Passes, upgrade required for Conference, Plus, & Premium Passes
See What People Love About Digital Summit
A certificate of completion is available for all Masterclass attendees

Tout your new skills to your boss, colleagues, LinkedIn profile, resume or just to your dog!

Join us at Digital Summit Los Angeles 2018