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Strategy + Trends

Sharpen your digital marketing strategy - Content, reputation management, social personalization, SEO, UX, and more

Looking at marketing and digital strategy from more of a bird’s eye, holistic viewpoint? There’s a number of offerings on the Digital Summit LA program to help stir your creative and strategic juices.

“The speakers all possessed very deep knowledge in their field. Very impressed with this conference. Outstanding value. Loved the DJ also!”

– 2016 Digital Summit attendee

Session Filters

Day 1 Tuesday, April 4

  • April 4
  • 8:30 am - 12:45 pm
  • Stage 1
  • Pre-Conference
  • Strategy Development | How to create a plan that guides all your content efforts
  • Ideation | Ways to play ""content Moneyball"" and come up with hundreds of topic ideas painlessly
  • Content Creation | What types of content are out there and how each can be created
  • Optimization | Don’t press publish before you follow these simple, yet essential SEO best practices
  • Promotion | Get social and understand what platforms work best for you and if paid ads can help
  • Distribution | How you can get more eyes on your content through targeted, off-site channels
  • Lead Nurture | Email is a vital component of a content strategy that keeps your relationships alive
  • Measurement | Learn what core KPIs to look at to understand failures and successes
  • April 4
  • 2:30 pm - 3:00 pm
  • Stage 3
  • Better understand how ad fraud works in the digital advertising ecosystem (including real life examples).
  • Be current on what Google is doing to defend advertisers, publishers, and users from ad fraud.
  • Take action in defending back against ad fraud.
  • April 4
  • 3:15 pm - 3:45 pm
  • Stage 1
  • How email data can reveal an emotional connection to your brand
  • Best practices for delivering a personal, user-centric experience in their email campaigns
  • Establishing email as the foundation of an omni-channel engagement strategy
  • April 4
  • 4:00 pm - 4:30 pm
  • Stage 2
  • Tips for analyzing your consumers' behaviors and focus your digital strategies on the most enhanced overall customer experience
  • How to translate your brand's values adeptly into a digital content experience
  • Creating a connected ecosystem for your consumers with immersive and meaningful content, across multiple digital platforms
  • Exclusive insights into BET's digital strategy, as well as a sneak peek into original projects and web series
  • April 4
  • 4:45 pm - 5:15 pm
  • Stage 1
  • Understand the difference between reporting and analytics
  • Walk away with our actionable 3 pillars of success
  • Learn how to break down different solution models
  • Be able to establish the right analytics and reporting approach for your organization
  • Equip your team for long-term analytics success
  • April 4
  • 4:45 pm - 5:15 pm
  • Stage 2
  • See case studies of organizations that have prospered because they've adapted to a Tactical-Strategic UX mindset (and take a cue from them)
  • Better advocate for and strengthen the concept of user experience within your company
  • Obtain strategic buy in for user experience within the management level of an organization
  • Bring UX practitioners and management together to further empower the concepts and advancement of user and customer experience

Day 2 Wednesday, April 5

  • April 5
  • 8:30 am - 9:00 am
  • Stage 1
  • Optimize your digital brand to increase conversions
  • Connect with the right customers and users in the flow of their day and be relevant to the context you find them
  • Align your digital brand with the digital trail people take to explore their interests
  • Get the latest tools to leverage for your digital brand
  • April 5
  • 10:00 am - 10:30 am
  • Stage 2
  • Use publishers and influencers to create branded content that's far more effective (and less BS-filled) than traditional online advertising (e.g. pre-roll ads).
  • Craft branded content for maximum impact on social media
  • Effectively use humor to connect with young audiences
  • Identify the cutting edge tools you need to interact with young audiences better — i.e. messenger bots, live streaming video, and interactive tech
  • April 5
  • 10:00 am - 10:30 am
  • Stage 3

As marketing strategies and practices continue to evolve they are increasingly driven by technology solutions, gobs of data and analytics. The next wave of marketing will also leverage machine learning tools and is poised to make marketers more efficient and enable more strategic insights and decision making.

  • April 5
  • 11:00 am - 11:30 am
  • Stage 2
  • Avoid falling for generational stereotypes
  • Stay attuned to the next generation's consumption trends
  • Create content that connects with millennials
  • Use big data to your advantage
  • Leverage the biggest emerging trends in marketing
  • April 5
  • 11:00 am - 11:30 am
  • Stage 3
  • Learn 5 important traits of “digitally fit” organizations and brands
  • Get a framework to assess your organization’s digital fitness level
  • Discover how marketers are leading change and helping their brands get fit today
  • Learn how to make the case for changes in your organization, collaborate across teams, and exceed digital expectations
  • April 5
  • 11:45 am - 12:15 pm
  • Stage 1
  • Create an Actionable framework for measuring marketing performance
  • Update your strategy for calculating marketing ROI and attribution to various channels
  • Understand how Facebook addresses attribution across a wide customer portfolio
  • Apply lessons learned from managing multiple, global brands
  • April 5
  • 1:40 pm - 2:10 pm
  • Stage 1
  • Become a friction master, slaying it daily in your business
  • Understand how to work cross functionally to solve friction issues around your organization
  • Learn about the tools available to help you combat friction
  • And, understand why friction is so important to your organization
  • April 5
  • 3:00 pm - 3:30 pm
  • Stage 2
  • Create content that activates audiences, regardless of their learning style preference
  • Understand how to generate more media coverage with a media relation program reporters
  • Increase ROI-based social activity with aspirational messaging
  • April 5
  • 3:00 pm - 3:30 pm
  • Stage 1
  • How to spot the most important underlying issues and needs facing your customer
  • Ideas for embedding those needs into empathy-driven storytelling,
  • An integrated program strategy that will help your brand better resonate with customers and break through growing apathy

Join us at DS Los Angeles 2017

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